An International Moving Company’s Rise in Organic Visibility
53.4%
Traffic increased in 11 months
Logistics
34%
Rankings Improved
59.70%
Visibility Increased
70
Links Built
In the competitive relocation industry, gaining online visibility can be challenging even for established moving companies. A well-known international mover approached us after struggling with poor rankings, low traffic, and limited lead generation from organic search.
The Dilemma
Despite offering accredited international moving services, the company lacked the online authority needed to compete in search results. A detailed review revealed thin website content, weak off-page SEO, and very few authoritative backlinks compared to competitors dominating the moving niche.
Low rankings meant fewer leads, reduced visibility, and limited trust signals for potential customers searching for reliable moving services online.
The Course of Action
We developed a focused link building and content promotion strategy designed to strengthen the company’s authority and improve search visibility.
In-depth Analysis:
We audited the client’s backlink profile and analyzed competitors to identify high-authority moving blogs, relocation directories, and niche business websites for relevant backlink opportunities.
Content Creation
We worked closely with the client to create a content strategy aligned with different stages of the customer journey, helping to address thin-content issues across the website.
Strategic Outreach
Our outreach campaign targeted relevant websites, directories, and industry blogs to secure high-quality backlinks that improved both authority and rankings over time.
Results Overview
Our collaboration with the moving company delivered substantial improvements in traffic and keyword performance.
From June 2023 to May 2024, organic traffic increased by 53.4% after securing 70+ high-authority backlinks and strengthening the website’s content structure.
The website’s overall visibility also improved by 59.70%, helping the brand appear more consistently for competitive moving and relocation searches.
Keyword rankings saw strong growth as well, with top 3 rankings increasing by 14.5% and keywords ranking in positions 4–10 growing by 34%, resulting in greater exposure and higher lead potential.
Number of Keywords Ranking on Google SERPs
Google Position
February, 2023
January, 2024
Percent Increase
1–3
69
79
14.49%
4–10
344
461
34.01%
Key Wins At A Glance
53.4%
More Traffic
59.70%
More Impressions
34%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
