A Tennessee supper show was putting on a great performance — just not online. Despite solid on-page SEO, their off-page presence was practically nonexistent. With no strong backlink profile to speak of, they were losing visibility to competitors and missing out on tourists actively searching for entertainment in Tennessee. They came to us in May 2023 needing a full off-page SEO revival within a year, a challenge we took on without hesitation.
The Dilemma
The supper show’s core audience was twofold — tourists visiting Tennessee and audiences in other states where the show performed. Without a strong off-page SEO foundation, the business couldn’t compete for visibility in either market. Good on-page SEO alone wasn’t enough to break through. The brand’s site needed authoritative, relevant backlinks from travel and entertainment sources, a stronger local footprint, and a broader digital presence across directories and social platforms to start showing up where it mattered most.
The Course of Action
Our partnership with Tennessee Supper yeild significant improvement in their organic search performance.
In-depth Analysis:
We started by optimizing the client's Google My Business listing, ensuring accurate information and positive reviews were in place to boost local organic visibility. We also mapped out the best travel directories, entertainment websites, and local media outlets to target for link placements.
Content Creation
We advised the client to diversify their content beyond blogs — introducing videos and social media posts to widen reach and attract a broader audience. Every piece of content was crafted to support the link-building strategy while genuinely engaging tourists and entertainment seekers in Tennessee and beyond.
Strategic Outreach
We reached out to regional tourism magazines, local news outlets, and family-friendly influencers and bloggers to secure backlinks from both editorial and social sources. We also secured placements on high-authority travel directories, including Yelp and TripAdvisor — platforms that directly influence tourist booking decisions.
Results Overview
From losing all hope to becoming one of the forerunners in the SEO race of supper shows, here are some of the noteworthy results that we got from our campaign:
Website traffic significantly increased by 44.41% in just a matter of months.
Visibility grew by 16.40% — with 94 organic keywords ranking in the top 3 positions and 80 in positions 4–10.
The supper show went from struggling for online traction to holding its ground confidently in a competitive entertainment and tourism niche, with a growing presence across both local and wider US markets.
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
104
116
11.54%
4–10
79
80
1.27%
11–100
3,957
4,645
17.39%
Key Wins At A Glance
44.41%
More Traffic
25%
More Impressions
38%
More Clicks
The Ball's In Your Court
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