traffic · 11 months
visibility
rankings
links built
A Tennessee supper show was putting on a great performance — just not online. Despite solid on-page SEO, their off-page presence was practically nonexistent. With no strong backlink profile to speak of, they were losing visibility to competitors and missing out on tourists actively searching for entertainment in Tennessee. They came to us in May 2023 needing a full off-page SEO revival within a year, a challenge we took on without hesitation.
The supper show's core audience was twofold — tourists visiting Tennessee and audiences in other states where the show performed. Without a strong off-page SEO foundation, the business couldn't compete for visibility in either market. Good on-page SEO alone wasn't enough to break through. The brand’s site needed authoritative, relevant backlinks from travel and entertainment sources, a stronger local footprint, and a broader digital presence across directories and social platforms to start showing up where it mattered most.
Our partnership with Tennessee Supper yeild significant improvement in their organic search performance.
In-depth analysis
We started by optimizing the client's Google My Business listing, ensuring accurate information and positive reviews were in place to boost local organic visibility. We also mapped out the best travel directories, entertainment websites, and local media outlets to target for link placements.
Content creation
We advised the client to diversify their content beyond blogs — introducing videos and social media posts to widen reach and attract a broader audience. Every piece of content was crafted to support the link-building strategy while genuinely engaging tourists and entertainment seekers in Tennessee and beyond.
Strategic outreach
We reached out to regional tourism magazines, local news outlets, and family-friendly influencers and bloggers to secure backlinks from both editorial and social sources. We also secured placements on high-authority travel directories, including Yelp and TripAdvisor — platforms that directly influence tourist booking decisions.
| Google Position | February 2023 | January 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1–3 | 104 | 116 | 0% | |
| 4–10 | 79 | 80 | 0% | |
| 11–100 | 3,957 | 4,645 | 0% |