Aviation Case Study
From Low Visibility to High Altitude: How We Helped an Aviation Brand Soar
For a trusted aviation company known for delivering timely service, its digital presence should reflect the same commitment to quality and punctuality that customers expect in the skies. However, for one mid-sized firm specializing in charter flights and private jet rentals, this wasn’t the case.
Despite a robust website, years of experience, and glowing testimonials, their Google rankings remained low. Most of their website traffic originated from branded searches, meaning only those already familiar with their name were successfully finding their site. For a company aiming to expand its reach and attract new clients, this limited online exposure presented a significant challenge. Their sporadic blogging and basic on-page SEO efforts yielded minimal results. Meanwhile, competitors, even newer ones, consistently outranked them, siphoning away valuable leads.
The problem was clear: the aviation company lacked visibility where their ideal audience was searching.
The Dilemma
Operating in the competitive luxury and private charter flight sectors, the company urgently needed to rethink and streamline its SEO strategy. They faced several key challenges hindering their online potential.
Firstly, they struggled to rank for crucial non-branded, high-converting keywords like “private jet charter USA” or “executive air travel.” Their website wasn’t showing up in search results for these terms, causing them to miss a vast pool of potential clients.
Secondly, acquiring quality backlinks was a hurdle. Despite a technically sound website, it lacked the robust backlink profile necessary to build significant domain authority. Without these digital endorsements from reputable external sites, their content struggled to gain traction.
Lastly, they found it difficult to consistently produce and promote content that truly resonated with their ideal customer base, such as busy professionals and executives seeking seamless travel. Their internal marketing team lacked the bandwidth and specialized expertise for a full-scale SEO campaign. Facing these multifaceted challenges, they turned to us for strategic guidance.
Our Course of Action
Upon engaging with the aviation company, we began with a detailed audit. This deep dive provided a complete understanding of their keywords, backlink profile, and competitor strategies. With this comprehensive picture, we developed a precise, multi-step SEO plan tailored to their industry and goals.
Our strategic course of action involved:
Keyword Strategy with Intent Focus: Instead of chasing high-volume keywords, our team identified and targeted keywords with clear commercial intent—phrases indicating a potential customer was ready to book. We organized these into topical clusters, aligning them with specific service pages and blog content to ensure every piece served a strategic purpose.
Content Recommendations: We co-authored a data-driven report on private aviation trends. The focus shifted to creating valuable, SEO-optimized blog posts that directly addressed common questions from their target audience, such as “How much does it cost to charter a jet?” or “Best executive airports for private flights.” This approach built topical authority and established the company as a go-to resource.
Link Building That Mattered: This phase proved transformative for their organic performance. We launched a rigorous campaign to secure high-quality backlinks from highly relevant and authoritative sources such as Simple Flying, Aviation Week, and Skift. Our efforts concentrated on:
Guest Posts: Placing insightful articles in niche-relevant publications (aviation blogs, business travel platforms) with contextual links.
Data-Driven Articles: Developing and promoting unique, data-driven content that naturally attracted backlinks from industry news sites.
Strategic Outreach: Conducting targeted outreach to influential aviation bloggers, thought leaders, and reputable online directories for valuable mentions and links. Each acquired link pointed to specific, targeted pages, systematically strengthening their domain authority and significantly boosting search rankings.
Monitoring and Refinement: Our engagement included continuous oversight. We diligently tracked keyword performance, adjusted anchor texts, and monitored page authority scores.
The Result
LinkBuildingHQ’s strategic approach delivered a transformative impact on the aviation company’s digital performance. In just six months, the company experienced a significant surge in organic online visibility and website traffic.
Organic Traffic Increased: The company witnessed a 55.6% increase in organic traffic over six months, jumping from 9,555 monthly organic visitors in December 2024 to 14,868 by May 2025. This growth meant more potential customers were naturally discovering the company through search engines, directly leading to increased website engagement and flight inquiries.
Enhanced Search Visibility: Overall, the company’s search visibility saw a remarkable increase of 72.3% indicating a significant improvement in how often and how prominently their website appeared in relevant search results across various keyword categories.
Dominance in Top Search Results: The number of keywords ranking in the top three positions on Google surged from 661 to 963, a substantial 45.7% increase. This placed the company directly in front of their target audience for high-value search terms, driving highly qualified leads.
55.6%
Traffic Increase
72.3%
Visibility Increase
Number of Keywords Ranking on Google SERPs
| Google Position | February, 2023 | January, 2024 | Percent Increase |
| 1-3 | 661 | 963 | 45.7% |
| 4-10 | 1100 | 1300 | 18.8% |
| 11-50 | 2640 | 3200 | 22.2% |
- More Traffic
- More Impressions
- More Clicks
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