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Ecommerce Case Study

How We Helped a Logistics Company Dominate Search Rankings

The third-party logistics industry is expected to grow from $1.2 billion in 2022 to $1.8 billion in 2029, which is why companies need to have a strong online presence to attract new customers in the ecommerce Industry and stay ahead of competitors. The market is said to be competitive, with many established and emerging companies targeting businesses like manufacturers, e-commerce companies, wholesalers, retailers, and import/export firms looking for fulfillment partners and supply chain management. They are also competing for the same keywords to get to the top of the search results. With these challenges, many companies struggle to stand out in the industry, which impacts their visibility and long-term revenue.
One such logistics company, connecting brands with 3PL providers using intelligent, data-backed matching, verified reviews, and expert guidance, reached out to us in October. Despite having an expanding customer base and great ratings, their site was nearly invisible on the SERPs, appearing on pages three or four of the search results for services like “supply chain management” and “freight forwarding solutions”. They wanted a strategic intervention that would help them reach the top of the search results, leading to more traffic and sales.

The Dilemma

Our ultimate goal was to help the company rank on the first page of Google. After a thorough audit, we found out that they were either using short-tail keywords that were very competitive or high-volume search terms that were not relevant to their target audience.
The site’s struggle with slow loading speed and lack of mobile optimisation meant that visitors often bounced back to the SERPs, resulting in lost traffic and missed conversions. When potential customers searched for “logistics companies near me”, the company failed to appear in the search results, losing out on local search opportunities.
On top of that, the constant Google updates and the changing search engine algorithms made it difficult for our client to rank in the search results without a clear strategy, even when customers were actively looking for their services online.

The Course of Action

We came up with a link-building and outreach plan for our client. Here is what we did to tackle the challenges:
We began with a thorough audit of the client’s site to identify all the technical issues, such as slow loading speed and broken links. We also evaluated the existing content to spot all underperforming articles and outdated pages that required attention to improve user interaction and search relevance.
Then, we optimized content for long-tail, high-intent keywords specific to logistics, like ‘best 3PL providers for e-commerce businesses’ and ‘freight forwarding services for small businesses’ to match the search intent of the prospective clients. This involved working on new content, such as detailed articles, blogs, case studies and service pages, and optimizing existing content to align with these new keywords.
To expand regional reach, geo-specific keywords were also used in the website content for users searching for ‘logistics company near me’.
Next, we worked on targeted link building to secure high quality backlinks from popular e-commerce and logistics industry publications like FreightWaves and Logistics Management, supply chain associations and relevant business directories. These placements helped improve domain authority, build brand recognition and turn visitors into customers.
We monitored keyword performance, organic traffic and competitor moves to drive improvements and keep pace with search trends and industry standards.

The Result

This partnership resulted in a significant improvement in organic search performance:

The organic traffic increased by 66.8% from 4200 to 7006 in just 6 months. This resulted in more inquiries and sales.
Search visibility improved by 86% as technical issues were fixed and quality backlinks were acquired. This positioned the brand as a trusted player in the logistics industry.
There was also an improvement in keyword rankings. The number of keywords ranking in positions 1-3 increased by 176%, while keywords ranking in positions 4-10 increased by 98%. This meant that the brand was visible in the SERPs when the customers were searching for 3PL providers.