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The Dilemma

A South Florida moving company faced stagnant organic traffic and low SERP visibility due to an inexperienced in-house SEO team. Recognizing the need for expert support, they partnered with Link Building HQ to develop a strategic link-building campaign within a tight deadline.

The client’s visibility goals remained unmet for two years despite having an in-house SEO team. We ran an audit to understand the cause and discovered that their on-page SEO was not the culprit. It was the absence of niche backlinks that was costing them rankings.

The Course of Action

Here are the steps we took to ensure the strategic implementation of our master plan:

In-depth analysis

We created a list of platforms, including moving blogs, house-buying guides, and home improvement sites, and created a list of top link-building opportunities.

Content creation

Next, the team began to create content on high-value moving terms, so high-authority sites would want to link to it. The outreach was set up and executed.

Strategic outreach

We also targeted local directories and optimized their Google My Business profiles to help strengthen visibility on Google’s Local Pack & other local features.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position Jan, 2024 June, 2024 Before → after Percent Increase
1-3 08 09 0%
4-10 83 106 0%
11-50 197 192 0%

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