Home Resources Case Studies Accelerating an E-bike Brand Ride to the Top of the SERPs

Ecommerce Case Study

Accelerating an E-bike Brand Ride to the Top of the SERPs

The e-commerce industry for electric bikes is growing rapidly due to the global transition to online shopping, but with that growth comes a very crowded and competitive environment. Many electric bike brands are targeting the same customer groups, mainly commuters looking for efficient, car-free travel, eco-conscious individuals, and adventure enthusiasts. Moreover, they are all competing for the top spot in search results. In such a competitive space, it is easy for small or midsized brands to get lost in the crowd without getting any customer attention, even if their bikes are just as good.

One such e-bike brand, offering a fun alternative to traditional transport while reducing carbon footprints, reached out to us in November. Despite having a flourishing customer base and great reviews, their website was invisible on the SERPs. When customers searched for electric bikes and related terms, the brand was found on pages three or four of the search results, which resulted in little to no traffic and sales. They wanted a strategic intervention that would help them reach the top of the search results.

The Dilemma

The major challenge that made it impossible for our client to build authority in search engines was a weak backlink profile. The website lacked informational, useful and non-promotional content pages, such as guides, blogs and resources, that other websites would want to link to. It only had product pages, which most sites were reluctant to link to because they appeared too promotional.

Moreover, bigger brands were ranking for competitive keywords like “best electric bikes,” “electric bike” and “ebike” and it was difficult for our client to outrank them immediately. Technical SEO problems like duplicate content, slow site speed, and missing redirects made it even harder for the brand to gain traction.

All these problems resulted in fewer clicks and lower sales. This meant that we had to move from a sales-first approach to a value-driven strategy. The goal was to come up with a comprehensive plan for link building, content, outreach, and technical SEO improvements that would first build awareness and trust for the brand and then drive product sales.

The Course of Action

Here’s how we tackled the challenges faced by our client:

We ran a full-scale site audit to identify on-page gaps, technical issues, broken links, and linking opportunities that needed to be addressed to improve visibility in search results.
Then, we optimized content for local, branded, and non-branded keywords like “e-bike maintenance tips”, “electric bike for commuting”, and “eco-friendly e-bike” to match the search intent of the prospective clients.
We acquired high-authority and relevant backlinks from commute-focused websites, industry publications, and sustainability blogs such as Bicycling.com, Electrek, BikeRadar, GearJunkie, and Fast Company. These placements are linked directly to the client’s guides, product pages, and resource content, improving SEO, building brand recognition, and turning visitors into conversions.
We also optimized existing content and created new content around topics that bike enthusiasts were searching for, like e-bike commuting, sustainability, and product care.
We monitored keyword performance, organic traffic, and competitor moves, making continuous improvements to keep pace with search trends and industry shifts.

The Result

By partnering with us, the brand began to see the kind of growth it had been missing out on for so long.

The organic traffic increased by 22.2%, rising from 5100 to 6227 in just 6 months. This meant that informational content and value-driven outreach were attracting new visitors to the website.
Search visibility improved by 36.7% as technical issues were fixed and quality backlinks were acquired. This positioned the brand as a trusted player in the e-bike market.
There was also an improvement in keyword rankings. The number of keywords ranking in positions 1-3 increased by 55.9%, while keywords ranking in positions 4-10 increased by 51.7%.