Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the highest). Higher Quality Scores can lead to better ad positions and lower costs-per-click (CPC). Quality Scores are measured in terms of relevance: the more relevant your ads and landing pages are to the user’s search intent, the more likely you will have a higher Quality Score. Using a Keyword Explorer to check search intent and related keyword metrics before building out your ad groups and landing pages can help you align content more closely with what users are actually searching for.
