The Dilemma

An Orlando, Florida-based finance startup came to us to improve its visibility across relevant financial and business publications. The startup lacked enough authoritative mentions to back up its expertise, and in an already competitive niche, building a presence to gain recognition is a challenge. We had to build credibility quickly and earn placements only in respected, relevant publications. 

The Course of Action

In-depth analysis

We audited the startup’s existing backlink profile and reviewed competitor media coverage. Next, we built a targeted list of finance, business, and fintech publications whose readers match the startup’s audience, ensuring every placement carried both authority and relevance.

Content creation

We developed expert-led angles grounded in the startup’s data, product insights and market commentary. Each piece was written to give editors something useful while naturally supporting the client’s target topics.

Strategic outreach

We approached relevant editors and contributors at shortlisted finance, fintech, and business publications, and tailored each pitch to the publication’s audience and editorial standards. We tracked every placement against the campaign goals on the live dashboard to make sure each one contributed to rankings and brand visibility.

Media Placements Service used on this campaign Media Placements Service

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Results Overview

Keyword ranking changes
Google position January 2026 August 2026 Before → after Percent increase
Referring domains 120 276 0%
Keywords in positions(1-10) 85 212 0%
Monthly organic traffic 1,850 4,720 0%

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