traffic · 7 months
visibility
rankings
links built
A specialty coffee and tea ecommerce brand with an established customer base and well-regarded content was seeing organic growth stagnate. Their backlink profile hadn't kept pace with their content investment, and without external authority, even their best content wasn't ranking for the commercial terms that drove purchases.
Specialty coffee and tea searches span a wide intent spectrum from brewing guides to direct purchase intent for specific varietals. The client had 38 referring domains—mostly coffee review communities and food blogs—with no links from food journalism, sustainability publications, or specialist beverage media to credential operators in the eyes of both Google and buyers.
In-depth analysis
We identified the relevant publications and platforms that already featured competitors in this niche. This gave us a clear outline of where to target and helped us build a prioritized outreach list organized by relevance and domain strength.
Content creation
The next step is content creation by our team of experts who leveraged the brand's genuine sourcing expertise. Genuine and original content helped us earn editorial links from food journalism and specialty beverage media.
Strategic outreach
We conducted 100% manual outreach to our established publisher network to secure relevant placements in a variety of niches including specialty food and beverage publications, sustainability and ethical sourcing sites, food journalism outlets, seasonal gift guide features, and lifestyle publications with food editorial sections. We built a unique perspective by leveraging the brand's direct producer relationships.
| Google position | AUGUST, 2023 | MARCH, 2024 | Before → after | Percent increase |
|---|---|---|---|---|
| 1–3 | 1,240 | 1,796 | 0% | |
| 4–10 | 2,190 | 3,906 | 0% | |
| 11–100 | 6,840 | 8,420 | 0% |