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The Dilemma

Years of below-the-line marketing had built strong local awareness for this hotel, but tourists searching online were finding other options first. Their marketing team quickly realised off-page SEO was the missing piece, and that they needed a specialist. That's when they called Link Building HQ.

The hotel’s backlink profile was built from scratch, meaning Google had little reason to surface it over better-linked competitors in a saturated travel market. The internal marketing team couldn't dedicate the time or expertise needed to build a consistent, high-quality off-page strategy that would actually move the needle.

The Course of Action

We built the hotel's digital authority from the ground up through partnerships, directories, and targeted link building.

In-depth analysis

We assessed the hotel's backlink profile, identified the most valuable link opportunities in the hospitality space, and built a prioritised outreach list of authoritative websites, travel directories, and influencer partners.

Content creation

We developed targeted outreach content and collaborated with travel bloggers and influencers to earn contextually relevant backlinks that sent authority signals and drove real referral traffic to the hotel's website.

Strategic outreach

We listed the hotel across high-authority local and travel directories while securing backlinks from reputable travel publications and websites through a structured outreach campaign.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position February 2023 January 2024 Before → after Percent Increase
1–3 27 48 0%
4–10 202 203 0%
11–50 510 558 0%

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