A South Florida moving company faced stagnant organic traffic and low SERP visibility due to an inexperienced in-house SEO team. Recognizing the need for expert support, they partnered with Link Building HQ to develop a strategic link-building campaign within a tight deadline.
The Dilemma
The client’s visibility goals remained unmet for two years despite having an in-house SEO team. We ran an audit to understand the cause and discovered that their on-page SEO was not the culprit. It was the absence of niche backlinks that was costing them rankings.
The Course of Action
Here are the steps we took to ensure the strategic implementation of our master plan:
In-depth Analysis:
We created a list of platforms, including moving blogs, house-buying guides, and home improvement sites, and created a list of top link-building opportunities.
Content Creation
Next, the team began to create content on high-value moving terms, so high-authority sites would want to link to it. The outreach was set up and executed.
Strategic Outreach
We also targeted local directories and optimized their Google My Business profiles to help strengthen visibility on Google’s Local Pack & other local features.
Results Overview
With consistency and a well-structured link-building plan, the client saw measurable results.
In just 6 months, our team was able to land multiple high-quality backlinks from referral websites with a DA over 50. The impressions improved by 199%, which was a sharp rise from their previous standing. The visibility came from both local features and organic listings.
From January to June, the organic traffic on the website increased by a tremendous margin of 125.7%. As the site continued to get more visits, the conversions also started flooding in.
The website visibility increased by 199%, with 9 organic keywords in the top 3 positions and 106 in the 4-10th positions by the end of the campaign.
Number of Keywords Ranking on Google SERPs
Google Position
Jan, 2024
June, 2024
Percent Increase
1-3
08
09
12.50%
4-10
83
106
27.71%
11-50
197
192
-2.54%
Key Wins At A Glance
125.7%
More Traffic
199%
More Impressions
53%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
