traffic · 5 months
visibility
rankings
links built
A cabin rental company in Pigeon Forge came to us in November 2023 with sluggish online growth and limited brand visibility. With international tourists relying heavily on Google to find accommodation, being invisible on the SERPs meant losing bookings every single day. They needed a local SEO-driven link-building campaign to further expand their business.
Despite operating in one of the USA's most visited tourist destinations, the client's online presence wasn't reflecting their real-world appeal. With a small in-house SEO team already stretched thin, link building had been neglected entirely. Competitors were dominating local search results, and the brand was failing to capture the attention of international tourists actively searching for cabin rentals in Pigeon Forge. The solution needed to be hyper-local, authoritative, and built for the travel niche specifically.
We carefully crafted a winning Link Building Strategy consisting of the following steps:
In-depth analysis
We identified authoritative websites, local businesses, and travel directories based in and around Pigeon Forge. Understanding the local tourism ecosystem allowed us to pinpoint the exact link sources that would carry the most weight for both Google and potential visitors.
Content creation
We crafted targeted content for guest posts on local business websites — restaurants, attractions, and event organizers — naturally incorporating the client's offerings. Every piece was written to appeal to travel audiences while seamlessly integrating backlinks that boosted both authority and relevance.
Strategic outreach
We secured placements across multiple travel directories, collaborated with local businesses for co-mentions and guest posts, and partnered with influencers to place links directly on their social media profiles. This result-driven methodology created a multi-channel traffic surge that went beyond just organic search.
| Google Position | November, 2023 | April, 2024 | Before → after | Percentage increase |
|---|---|---|---|---|
| 1-3 | 02 | 9 | 0% | |
| 4-10 | 07 | 17 | 0% | |
| 11-50 | 14 | 38 | 0% |