Google continues to improve its ranking algorithm and the increase in the competition between websites and publishers means that it’s harder than ever to crack the top 3 rankings. But, there are a few key techniques that’ll set you apart from the competition and bring more traffic to your site. Here are our top 3 tips that’ll drive more traffic to your website.
The word count of your blog posts can sometimes be the difference between ranking on the first page or the second – which can make a huge difference in traffic. Back in 2013-2014, you could write a blog post of 500-800 words and rank easily on one of the top 3 positions for your desired keyword. But, that’s no longer the case.
Our research shows that for most niches, the top-ranking blog post should be about 2500-3000 words, i.e. long-form content. You can even go all out and create a 5,000+ word pillar post. However, you’ll still need to focus on more than just the content length. Keep an eye out for grammatical errors, improve the quality of your article, make sure you have proper formatting, and see if you can add interactive elements like videos, infographics, tables etc.
An SEO audit is an extremely useful procedure that allows you to pinpoint optimization opportunities within your website. We recommend SEO managers to take out at least 2 days every month and execute a complete SEO audit of their websites. We’ve used this in the past to increase website traffic to Link Building HQ from 10% to as much as 90%.
User signals refer to how a user interacts with your article, blog or webpage in general. This interaction tells Google how well your content is being received. We strongly believe that user signals are as important as backlinks and in the coming years, they might become the most important factor.
Now, among all these signals, the two most important ones are Bounce Rate and Time Spent on Page. You need to find a way to decrease the bounce rate and increase the time spent on page. You can decrease bounce rates by putting internal links in your articles and web pages wherever the chance presents itself. This will ensure that users have a reason to stick around your website in order to learn more. Similarly, you can increase the average time users spend on a page, by making your articles more engaging and giving users something extra in terms of content, such as images, gifs, videos, infographics and more.
You can also improve the time spent on page by slightly altering your writing style. Think shorter, more conversational paragraphs instead of long, boring ones. This ensures that you have the users’ attention throughout. You can also keep the readers engaged by not giving away everything in the first three paragraphs. Make sure you follow a step-by-step format and carefully lead the reader from one section to the next, thereby, giving them a reason to stick around till the end of the article.