HOW TO APPROACH
LINK BUILDING
LIKE A PRO
THE COMPLETE GUIDE
THE COMPLETE GUIDE
It's hard to rank on the first page of Google. And we mean really
hard. Ranking requires a lot of effort from a whole team of
optimization specialists, and quality link building can take up a
significant portion of your time and budget.
Despite these constraints, how does LinkBuilding HQ nail the art
of link building for all our clients, every single time?
It's simple (note: we didn't say it's easy). LinkBuilding HQ focuses
on white-hat link building strategies that help our clients earn
their rankings. The more quality backlinks we create pointing
toward your website, the more trustworthy and authoritative you
appear. Here are some of the most important techniques we
follow to bring consistent results for our clients.
Think of outreaching as marketing your content to reputed publications. Of course, the product we're marketing, i.e. the content, must be super-engaging and relevant for your readers.
Our strategy is pretty straightforward: LinkBuilding HQ identifies your niche and reaches out to publications that are relevant to your industry. Over the years, LinkBuilding HQ has nurtured lasting relationships with the top publications in the world. Our outreaching specialists have simultaneously perfected the art of pitching new articles to such publications, allowing us unprecedented access and success in outreaching. To get the most "juice" out of a link, we know that platform relevance is extremely important, which is why our goal is to always get your link placed on the most authoritative publication for your industry
One of the tenets of our white-hat link building philosophy
is "thou shalt have links from different C class IPs." Earning
links from different IP addresses is a key characteristic of a
wider and more natural profile.
IPs are split into lettered sections, like this:
AAA.BBB.CCC.DDD.
So a link from a website with the IP address 48.25.112.214 is in the same C Block as the IP address, 21.44.112.503. Having too many links from the same IP is a black-hat SEO technique used by less qualified link building agencies.
Simply put: we're better than that, and we know you are, too.
The authority of the pages that link to you is an important factor, with backlinks from high DA websites transferring greater authority to your page. We've covered domain authority and page authority in great detail here. Moz's Domain Authority score and Page Authority score remain the benchmark to gauge the authority of any domain or page.
Not the easiest websites to get backlinks from, but .gov and .edu domains generally have a much higher authority than their .com counterparts. LinkBuilding HQ assesses whether a link from such websites would be relevant for your brand and prioritizes earning links from them accordingly.
This is the textual representation of your hyperlink and search engines use the anchor text to determine the relevance of a keyword to a page. Our clients usually choose how their anchor text should appear, and we keep a high degree of fidelity to your requirements. However, our link building specialists may make some minor changes to the anchor text to optimize your rankings and ensure that the text sounds like a natural part of the rest of content.
Following the same thread as above, you should know that links placed within the main content of a page (especially in the top or middle section) are far more valuable than links placed in an unnatural location. That's why all LinkBuilding HQ created links are placed within the main content. These "contextual link" seem natural to both the human readers and search engine crawlers, and are therefore rewarded accordingly.
Nearly all of our clients opt for LinkBuilding HQ's broken link building fix. Our resident wizards comb through your entire website to identify links that are hitting a 404 error and redirect them to appropriate destinations. Remember, sites with too many broken links are guaranteed to be ranked lower on search engine results pages.
Backlinks from pages which have similar keywords in their title as yours give you a significant boost. Google refer to this as "experts linking to experts" and highly values such links because it signals an authoritative page is linking to you because you have additional information relevant to the subject matter. Here at LinkBuilding HQ, we also prioritize creating links from such pages to maximize the impact for our clients.
All this has probably made one thing pretty clear: link building is hard.
And consistent" quality link building is even harder. If yo're an agency
looking to avoid the common pitfalls in creating high-quality backlinks
for your clients, why not get in touch with the experts?
LinkBuilding HQ has reliably created top notch links for clients across a
plethora of industries. Reach out to us today to find how we can improve
your clients' rankings via white-hat link building techniques.