Scalable Link Building For a Financial Institution

This client provides accessible funding to businesses across the United States. We’re talking big fish, alright? But, here’s the rub.

While they are considered a major powerhouse when it comes to providing capital access and business loans, their website’s backlink profile didn’t really reflect that. There were far too many toxic backlinks and only a limited number of links from high DA websites.

It was pretty clear that not only did our client need their backlink profile cleaned up, they also required a scalable link building program to increase their authority. After all, out in the real world, everyone who’s anyone in the finance industry knew and loved our client. It was time for Google to love ’em too.


The Game Plan

Here’s what got the ball rolling:

  • First up, we focused our attention where all the magic happens: the client’s backlink profile.
  • We then started our work in removing all the toxic links and get out of bad link neighborhoods. Who wants that anyways?
  • We reached out to relevant and respectable publications in the client’s niche and helped them organically earn high-quality backlinks. Boom!
  • Our efforts didn’t end with just one or two backlinks. We scaled the link building program to create hundreds of backlinks for our client over the course of a few months. All-natural, totally organic, 100% awesome backlinks!

Successfully Earned

689 New Links

Between August 2019 – April 2020

Identified & Disavowed

170 Toxic Links

Between August 2019 – April 2020

The Results

  • The client saw a huge jump in traffic and keywords ranking, especially after the May 2020 Google Core Update. Now we’re talking.
  • Traffic to the client’s website increased by 312% between August 2019 and May 2020. Oh the good ol’ feeling of those numbers coming in.
  • In the same time-frame, visibility for ranking keywords increased by 383.86 %.


Traffic Increase


Visibility Increase

Traffic Increase

Visibility Increase

Number of Keywords Ranking on Google SERPs

SERP Position No. of Keywords (Aug 01, 2019) No. of Keywords (Apr 22, 2020) Percent Increase
1 – 3 (Page 1) 46 152 137.5%
4 – 10 (Page 1) 211 627 197. 15%
11 – 100 (Pages 2-10) 4,491 22,196 394.23%
  • More Traffic
  • More Impressions
  • More Clicks

The Ball's In Your Court

Link building remains a core
tool for effective search
engine optimization.

And no one does it better than
Link Building HQ.


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