FINANCE SEO CASE STUDY
Scalable Link Building For a Financial Institution
This client provides accessible funding to businesses across the United States. We’re talking big fish, alright? But, here’s the rub.
While they are considered a major powerhouse when it comes to providing capital access and business loans, their website’s backlink profile didn’t really reflect that. There were far too many toxic backlinks and only a limited number of links from high DA websites.
It was pretty clear that not only did our client need their backlink profile cleaned up, they also required a scalable link building program to increase their authority. After all, out in the real world, everyone who’s anyone in the finance industry knew and loved our client. It was time for Google to love ’em too.