The client wanted to promote its Bachelor’s, Master’s, and Doctorate Online Degree Program and signed a 1-year contract with us.We had the game plan ready. For the next year, we were going to create high-quality backlinks on authoritative websites in the educational sphere and boost our client’s authority in the process.
Link building for a university website? Shouldn’t be that hard to do. Just use the university’s brand name and websites will happily link up, right?
Scalable link building is more nuanced than that. Our team used a two-pronged approach:
|Google Position||31 March, 2019||18 April, 2020
|1 – 3 (Page 1)||893||1,507||68.76%|
|4 – 10 (Page 1)||2,540||4,834||90.31%|
|11 – 100 (Pages 2-10)||53,446||105,256||96.94%|