They were like Dorothy, from the Wizard of Oz, feeling lost, particularly after the COVID-19 storm.
Competition in the travel industry became fierce As a large number of travel websites needed organic search traffic. Everyone needed a solution to reach number 1 on search results, but the road to oz was bound to be long and troublesome. The client knew that this means spending large bucks to advertise, coupled with low revenues due to the pandemic. Hence, standing out from the crowd and getting organic visits seemed mere impossible to them.
Our client was facing a trio of issues:
- 1. No proper resources to find relevant backlinks
- 2. Encountering expensive quality backlinks
- 3. Finding relevant keywords to rank higher
In other words, our services were the perfect solution to their dilemma.
We started with a technical audit of the website and immediately found out where and why their SEO was not working. The path of the yellow brick road became apparent almost immediately, when we pointed out the required tweaks and on-page fixes.
However, this had to be done before the link building plan was executed.
After the previous problems were fixed, we were ready with our link building strategy. We knew that our connections would be exemplary in providing high-quality backlinks within the client’s budget.
Our strategy required only 36 links to create the needed impact. This was because we knew fewer links would be required when the right niche is being targeted. Also, we were outreaching real and popular travel influencers, which meant organic visits were inevitable.
In the coming 8 months, our strategy bore fruit, doubling the website traffic and increasing keyword ranking by almost 80%. Unlike our client, we weren’t surprised when the Domain Rating jumped from 33 to 41. This was accomplished thanks to the synergy between the recommended SEO strategy and LinkBuilding HQ’s backlinks.
Between March 2021 - November 2022
Between March 2021 - November 2022
- With just 36 high-quality backlinks, and tweaks to the original strategy, the traffic increased significantly.
- Monitoring and changing accordingly with Google’s updates to ensure SEO strategy was compliant. This ensured that our plan would stay in the safe white hat zone.
- More than doubled the website traffic with a jump of almost 57%.
- Increased domain rating from 33 to 41 in just 8 months.
- Increased the number of ranking keywords in Google Position 1-3 with more than 80%.
| Google Position | 1 March, 2021 | 31 November, 2021 |
Percent Increase |
|---|---|---|---|
| 1 – 3 | 1,209 | 2,198 | 81.80% |
| 4 – 10 | 3,194 | 6,101 | 91.01% |
| 11 – 100 | 21,561 | 37,649 | 74.61% |
Ranking on Google
SERPs
- Google Position
- 1 March,
2021 - 31 November, 2021
- Percent Increase
- More Traffic
- More Impressions
- More Clicks
More
Traffic
More
Impressions
More
Clicks
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