MYTHS
Links Are the Most Important Google Ranking Factor

No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links are considered one of the top three factors, Google uses a combination of over 200 other ranking factors in displaying results on its SERPs. Some of the most prominent ones include:

  • Website security (HTTPS vs HTTP) – protecting users through encryption from hackers and identity thieves
  • Mobile friendliness of websites – 90% of users leave websites that have a stiff, mobile unfriendly, navigation
  • Page Speed – slower pages have higher bounce rates
  • Quality of webpage content – ease of accessibility, understanding, and usefulness
  • Schema markup – structured data the makes it easier for a search engine to interpret content on websites
  • Length of webpage content – long based content such as 2,000 words per web page
  • Local and social signals – social media pages and shares as well as verified accounts
  • Age of domain – as a rule of thumb, older domains give a site more authority.

As you can see these are a mere chunk of the mix and there are still numerous factors that contribute to making your websites rank on top of search engines. One thing is certain which is the fact that the first three organic search results often end up receiving 55% of all internet traffic. Google and other search engines are becoming increasingly more advanced with time deploying AI algorithms to generate results on a more personalized level for each individual user. Nowadays many queries are being categorized into four major sections or moments. These are: I want to know moments, I want to go moments, I want to do moments, and finally I want to buy moments.

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