GLOSSARY
Black Hat SEO

Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may bring better rankings for your page in the short-run, you run a huge risk of damaging your page’s reputation in the long run. Eventually, Google will identify pages that are using practices that violate their terms of service and penalize them. That is why LinkBuilding HQ guarantees in our terms of service that we will never use black-hat SEO practices and only engage in white-hat link building.

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