Ranking on Google for major keywords is extremely difficult.
Majority of digital marketing firms (the good ones) believe that having great content will successfully get you to the top of Google rankings.
In reality, that is less than half the battle. The real secret is consistency. Good, consistent, white-label link building. With the constant stream of Google updates as well as the overwhelming competition from similar firms, high-quality link building is what has separated us from the rest of the pack.
Our team is well aware of the value of a viral blogger profile and have been maintaining these profiles for years. The responsibility of writing articles fell to those bloggers who were the most connected with the targeted niche, which was in this case: Fashion.
A publication as prestigious as entrepreneur does not simply allow anyone to contribute articles. However, due to our established profiles, our bloggers were naturally selected for writing this piece.
Research. Research. Research. That is how we start our article writing process. Each data source is check and double-checked before we include it in our article. Similarly, our editors ensure that relevant keywords are placed in text along with the links we want to promote.
Our client Equip Sellsit wanted to increase their digital brand presence and hence, increase lead generation. We reached out to several high-profile publications to find an influential website with a domain authority of 80+.
Our initial attempt to secure a guest posting was turned down. However, we used our Twitter connections to get in touch with an editor over at Forbes.com. A couple of emails later, we were on task, writing the first draft to be published!
Securing a guest contribution spot at Forbes and actually getting published are two different things. We had our first 3 drafts rejected and received 4 other revisions before the article was deemed worthy. However, our team stuck to their tasks and finally managed to get published with our client’s link.
Like they say, it’s about who you know. From fashion and lifestyle blogs to auto and tech platforms, we know everybody across the publishing media. Have a look at some of the places we regularly publish. Want the next post to be about you? Get in touch with us