5 Tips to Craft a Link-Building Strategy for Your Niche

If you own a niche business or are planning to start one, you will want people to flock to your website to buy what you are selling. Even though you may know your target audience and how to advertise to them, is it going to be enough to get the ball rolling?

You will need to check your competition to see what they are up to and may even borrow some of their strategies, the kind that you might have missed out on. The point being, if you have a niche business, the usual strategies just won’t cut it. Everything from research, planning and marketing should revolve around your niche target audience. Similarly, the same applies to building niche backlinks too, since you will not attempt to reach everybody.

Link-Building – Roadmap to Success

Niche backlinks is a form of targeted advertising, which is relevant to your area of interest. Using this strategy, you will be able to reach your target audience without wasting money or time on traffic that does not convert.

Not only will it boost your authority, but Google will reward you for popping in places that actually make sense considering the topic of your website. Simply put, they are perfect for your niche website. But the tricky part is establishing what works best for you.

Tips to Create Link-Building Strategy

If you are not sure how to figure that out, here are 5 tips to craft a link building strategy for your niche.

1. Fix Broken Links in your Niche

This is essentially a low effort link building technique that works well in just about any niche you can think of. It can get you some good backlinks. How it works is:

  • Look for the web content that is similar to what you already write about
  • Once you have found interesting pages, look for broken links in the content
  • Any link that you can replace with your own is a great resource
  • Contact the webmaster through email to ask them whether you could replace the broken link with your exciting and unique content

This method is categorized as low effort because you could, either or not, have the right content for replacement at the time of finding a broken link. If you have the right content, you can easily score a backlink. If you do not have the required content, you will need to produce it before even thinking about emailing the webmaster.

Only consider moving forward if you have the right content since webmasters will not consider replacing the broken link if you do not have something better.

It is worth noting that this technique can also be used to fix broken links that point to your website. You should reclaim them before it is too late.

2. The Skyscraper Technique

How this technique works is that you create content based on your niche, but it has to be something that is missing already. You can then pitch the content to the appropriate outlets.

The Skyscraper Technique was introduced by Brian Dean from Backlinko. The reason this technique works like a charm is because it works on a scientific rule – produce new and unique content based on existing work by others.

You can approach this technique in the following ways:

  • Choose a topic or keyword to focus on. See what is already published about it, but it has to be something that is already ranking on Google and is widely shared
  • After finding great content that is performing well, make it a point to produce content that is even better. It should be the ultimate resource
  • Go through existing content and note down how the content flows and find ideas and elements that could be missing
  • With the help of your notes, work on an outline for your new guide, article or e-book. It should include everything those high performing content pieces missed out on
  • Add more value and knowledge to the content you produce. Ensure you add links to great resources.


3. Contact Niche Bloggers

Webmasters have been pitching resources to bloggers for years now, so why can’t you?


This time-proven technique is intuitive and simple:

  • Pick content for which you want links for
  • Look for high ranking and well reputed blogs in your niche by scouring the internet, but focus more on content that cover your niche topics
  • Contact the blogger via email to see if they would be interested in integrating a link back to your content


4. Join Niche Communities

The best thing about niche communities is that it is a reliable way to get in touch with hundreds of webmasters and bloggers operating in your niche. You can get involved in topics of interest for everyone.

You may even develop professional relationships that can lead to new opportunities for collaboration, and even link building for that matter. To benefit from niche communities for links, here is what you need to do:

  • Join active and highly trafficked communities that operate in your niche
  • Get involved in threads you can contribute to with your skills and expertise
  • Save reliable contacts that contribute well to discussions
  • Make sure the contact you save actually have a website serving your niche
  • Build relationships with new contacts by responding to their comments and threads before you even consider sending them a private message
  • Talk to them opportunities and websites for growth
  • Offer a link back to their site in return for doing the same for you


5. Create Niche Infographics

Providing complex and highly structured information in an easy to digest fashion can attract a lot of backlinks. This is where infographics come into play.

Believe it or not, people love visual content, and they love nothing more than to share it with their audiences. Just like any other content, infographics can be pitched as well using the tips mentioned above.

When it comes to finding niche backlink opportunities, you will have a hard time. It may seem difficult, but it is not entirely so. For it to work in your favor, you will need to start by identifying what you are looking for and then plan accordingly to acquire it. Much like targeted advertising, getting niche backlinks is a guaranteed way to get traffic to your website. This will send relevance signals to search engines, which will reward your website for appearing in the right places.

How to Build Quality Backlinks for the Real Estate Sector

Even though you may have an impressive real estate portfolio, it is not going to be enough to reach new heights. You will need to have a great website and killer listings to display them in order to leave a good impression.

If you are not benefitting from SEO and link building, you will less likely drive sales and online offers. Almost everyone with a website knows about SEO. Backlinks are a powerful backbone of SEO – links that lead to your website from other websites. By mastering SEO and backlinks, you will be visible to thousands if not millions of potential buyers — the kind searching on Google for opportunities and answers.

When it comes to building quality backlinks for your website, you will need to take a different approach. Although the concept is the same, you will need to specifically cater to the real estate sector on every level. Without further ado, here are a couple of things to take into consideration to build quality backlinks for the real estate sector to aid you in your cause.

Spend on Internal Linking

The best link building strategies are those that form internally. You may already have several pages and posts on your real estate website that provide solid information. One of the best link building practices for real estate firms is to link said pages and posts on their website.

Go through all of your content published on your website. For the content pieces with detailed information about new webpages and posts, link them to those articles without thinking twice.

While writing new posts or pages about real estate, be creative about the topics you choose. You will need to stick to certain topics that you have already written about, to link them appropriately and provide additional information to your readers at the same time.

One of the best things about link building is you can control everything about it, that is, anchor text, location on the page and so on.

Indulge in Guest Blogging

With the help of guest blogging, you can easily develop new contacts, get opportunities for new backlinks to your website, and target a new audience and much more.

This will only work though if you do guest blogging in the right places, more specifically those that cater to real estate like BigPocketsBlog and VerticalRent. Make sure you connect to these websites as soon as possible so that you can start guest blogging.

Before you write a guest post for any website, keep these factors in mind:

  • The blog niche and the website are relevant to your topic
  • The real estate is not a sales pitch about how great your real estate firm is
  • To capture a new audience, you will need to provide quality information through and through
  • Write blogs for different real estate topics and backlink them to your real estate blog posts and website. It is worth noting, this is a useful whitehat SEO technique as well


Write Testimonials

Many businesses give you the opportunity to provide feedback regarding your experience while using their products and services. If you have used real estate services from other businesses or have worked with them, then do not hesitate to write a testimonial on their website.

Come to think of testimonial link building as a win-win scenario for both parties. It will not only help the website where you are posting the testimonial in terms of customer trust, but it will also get you a quick backlink to your website without much effort.

While writing testimonials, feel free to customize the anchor text and link address to a specific post or webpage or even your homepage for that matter.

What is really interesting about testimonial link building is that the chances of success are very high. You will score a quality backlink with ease.

Get Listed on Popular Directories

Believe it or not, there are a ton of real estate-related directories that let you post links to your website. But think of it this way, with this opportunity you can provide useful information to your potential customers.

First and foremost, you will need to check out free directories — ones that are provided by Yahoo Business, Bing Places, Google My Business and search engines. The next thing you got to do is to find state-wide or national real estate directories where all real estate firms and agents are already listed. Some states even have government-led real estate directories, so don’t forget to take advantage of those as well.

If you are wondering how getting listed on such directories will actually help, well, it will aid you in your link building endeavors. The more links you score, the better it will be for your website; it is just that simple.

Share on Social Media Platforms

An effective way to earn backlinks to your blog or webpage is by taking advantage of social media platforms to share any and all content you are posting. To do so, you will need official profiles for your real estate setup from across the board, on all social media channels like LinkedIn, Twitter, Facebook, etc.

As soon as you publish new content on your website, make it a point to share it on all social media platforms. Do not restrict yourself to blog posts alone — feel free to share real estate discounts, offers and even information about open houses.

To go the extra mile, also share your links in real estate-related communities, pages and groups. This way, you will increase your exposure and reach in no time. Social media sharing is one of the safest and easiest link building strategies for real estate firms, so make sure you take advantage of it.

Of course, there are countless other ways you can build quality backlinks for your real estate website, but the ones mentioned above will get you started if you are lagging behind. If possible, research on other link building techniques so you can add the right ones to your arsenal. As long as you play your cards right, you could quite possibly become a big player in the real estate industry, but that will require dedication, unlike any other.

An Expert’s Take On White Hat Link Building – And Why It Matters

The world of Google and its algorithm is quite a tricky one that favors some SEO methods while penalizing others. Link building is indeed the most integral component of SEO, yet for some, it’s one of the most misunderstood and difficult pieces of the search marketing equation.

Search engine is programmed with algorithms. The algorithms facilitate picking out web pages that are relevant to internet users’ searches. In addition to this, the algorithms easily figure out potentially below the par web pages and place them below better web pages.

While Hat SEO link building incorporates the techniques you ideally should focus on, in a bid to have higher rankings. This form of link building includes search engine optimization methods that incorporate effective strategies in pursuit of higher traffic. When you carry out white hat methods, you make sure that you use non-deceptive or sketchy techniques to rank in search engine results above your competitors.


White hat link building makes it extremely easy to form relationships with people in your industry. Smart business marketers use various link building tools to come up with quality content that can generate long term results. Leads will follow themselves when you will be constantly exchanging traffic with your influencers and your peers. The application of white hat link building tactics is of paramount importance.

The Relevance of White Hat Link Building

White hat link building involves using sustainable and organic techniques to get links to your brand’s websites. It is important to understand the fact that although it is advantageous to have a high number of links, but this should not come at the cost of quality, as quality is the key.

This technique mainly includes

  • Crafting the kind and quality of content that persuade the readers to share and provide organic links.
  • Targeting on fostering community on your site whether it is a loyal group of customers or a loyal blog readership group.

Remember, white hat link building is in nature a marathon technique that demands nonstop creativity and loads of patience and persuasion. Statistics prove that 70% of the links that users invariably click are organic links.

The other important facet to consider is that search engines use links to rank websites’ relevance and authenticity. In the previous years, web developers could bluff and get away with linking any word or phrase to any website. In fact, practice and believe was the more links your content had, the higher your website’s pages were ranked.

Thankfully, this isn’t the case anymore. Search engine bots crawl over every possible readable section of the web pages, including the links. Now, irrelevant links are thrown to the bottom of the pile.

White Hat Link Building – Why It Matters

Here are a few reasons that re-affirm the productivity of white hat link building

Facilitates in Boosting Social Media Shares

The segment of social media has been on a massive uprise. It is indeed one of the best avenues through which people uncover new types of content. It is strongly in your best interest to encourage social media shares in order to get your content more eyeballs, which consequently creates more backlinks for you.

This facilitates the brand as it provides a perfect medium for business to engage with your audience on social media and promote more views and shares. It is mandatory to make sure share buttons are easily accessible on each page of your blog posts.

Helps in Optimization for Mobile

Smartphone usage is at its peak and the number is on a constant inclined plane. It has been reported that over 50% of internet searches are made via cell phones. White hat link building goes to a new spectrum altogether when it is being optimized for cell devices.

Google has numerously reported that sites that aren’t mobile friendly will probably not rank as high as the other half. This means that not only should the website be mobile friendly, but it should also get backlinks.

This aspect should be strictly kept in mind when prospecting websites for the placement of infographics and guest posts. You can easily check your site’s friendliness towards mobile using Google Webmaster Tools.

Fabulous Platform for the Promotion of Content

White hat link building can be a great channel for the promotion and advertisement of your content. One of the simplest techniques to start with is using your own blog to build links. There can be multiple ways of doing it — including internal links or linking to your content, and also using quality keywords that can indicate Google and other search engines the level of your content.

Successful brands form alliances with other peers and authorities in your niche by linking to their content within yours. This can have an amazing impact on enhancing the probability of receiving backlinks on their sites.

Guest Blogging

Without a shadow of the doubt, guest blogging is one of the effective ways of building links. Many sites have a blog area. This can be a time-consuming activity but can be fruitful in the longer run. What’s more, a decent blog may also accept several posts from you with the passage of time. This means multiple links from the same website, all incepting from different but highly relevant sources.

Image Source

The basic rule of guest posting to obtain quality links is that you should not guest post blindly for the links only. This may sound confusing, but your primary aim should be to gain a following and build authority. This is an important mindset to adopt — as an approach centered only for obtainment of links, may not serve the ideal purpose, and you may end up having only low-quality websites.

Search engine technology has come along since SEO was initially conceived. In today’s digital market, SEO is all important, particularly, white hat SEO link building. The concept of white hat SEO revolves around using fair techniques in order to influence search engine techniques. One of the most common, yet productive techniques of white hat SEO is link building. The success of this form of SEO makes it imperative for you to carry out white hat linking while developing a website and its content.

Google’s De-Indexing Issue – Not Fixed Yet!

Thursday last week, Google started de-listing many URLs from the index and after lots of complains from the webmaster and SEO community, I initially thought, this is another Google’s uninformed update. So, as usual, I started looking into the test websites and found no pattern and Google was literally de-listing many websites.

On April 6th 2019, Search Engine Land published a news, saying that Google’s De-Indexing issue is fixed. But, now Google is saying that the issues is not 100% fixed and they are working on re-processing lots of URLs.

How to get your de-listed URLs back in index again?

To be honest, there is not much you can do about it. This is Google’s issue and they are trying to fix it and even if you do nothing, you will be back in index pretty soon (in couple of days). But, what these few days means to your business. Especially, if your money making page is de-indexed.

Keeping the Google’s general indexing nature, I think couple of things will hopefully, increase the re-indexing speed of your de-listed URLs.

Note: I am not going to cover common tactics like using fetch as Google, or utilizing your crawl budget efficiently. I think this is something which you should have been doing. But I am trying to share ideas that will give extra signals to Google and push the index to crawl websites more efficiently.

Here are some of the ideas:

Ping Service

Not really the best idea but I have seen this working from time to time. Plus its free. Simply, go to Pingo-matic website and include information and it will ping range of different services. Search Engines will get notified that the website is updated. Because Google is missing some URLs that you have on your website, chances are that you will get indexed quicker.

Internal Links

Another idea could be internal links. Search Engine crawl from pages to pages using HTML code. If you have only few pages indexed in Google. Try to add some internal links to pages that are de-indexed and this will give an extra signal to Google and push the crawler to index the URLs with more signals.

External Links

External Link, that too is from a page that is already indexed in Google will be a strong signal to not only re-list the URL in Google index but also passes the link juice that can result in better rankings on Google from the target key phrases.

In that case, Guest Post in particular might not work but in-content URLs will be great help.

Update Site Map

Another good idea will be to update your website’s xml sitemap and resubmit it in Google Webmaster Console. When Google will find new data in GWC, chances are your de-indexed list will be re-index again.

There may be more ideas but I can quickly think of the above mentioned few. If you are choosing external link as an idea, do check our offerings and order today!

How to Build Links in Difficult Niches?

Content and content marketing, is becoming the core of any digital marketing strategy and taking over the internet. It has many types; a blog, video or an advertisement. Content has become the heart of digital marketing channels. All marketers and business owners should be interested in link building, to increase the visibility and ranking among other websites. Again, it is done through related quality content and the words that market their products or services best.

What is Link Building

Link building is getting other websites to link back to your own website. Hyperlinks are usually called links, and link building is the process of acquiring hyperlinks from other websites to the link of your own website.

Search engines crawl between individual pages. Once your website is linked to a page on another website, it will crawl through other web pages to your linked website as well, while providing the search results. There are many tools and techniques to build links and the difficulty level may vary in different cases, the SEO experts find this job a little tricky and difficult. Hence if you can master the technique of linking, you can simply outclass other SEO experts.

Why Build Links

Google algorithms are constantly evolving. Building links are one of the important tactics of SEO. Links are a signal to Google that your site is an optimized quality website. Therefore, those sites that have more backlinks, have a relatively greater ranking. Link building can never go obsolete, in fact it will go a long way in the future.

We already know that links are the main signal that search engines use to determine the ranking of a particular website. So, the greater the number of links inside the website, the greater chances of higher ranking it has. Links can also be used for other objectives like; building relationships within the same industry involving outreach to other relevant websites, sending referral traffic as highly visited websites have greater referral traffic too, and brand building as building links can also help you in building your brand and stand out in your niche. The major factor in how Google ranks pages is the reason why link building is important.

Building Links in Difficult Niches

Link building should be natural, meaning that it should be earned rather than bought. All links are not equal, rather it is difficult to get authoritative website links, such as Forbes, but they will have a greater impact than the small and uncommon websites. Aim for high-quality links, though they are harder to achieve.

It is very easy to get attention on social media on common interest and responsive marketing niches, but when it comes to difficult niches, getting linked can be difficult. This does not mean that getting linked is impossible.

Here are the steps to build links in difficult niches.


Outreach is when you reach out to different people, socialize and tell them about your content. Every good link building tactic revolves around outreach. But every good link does not require a website full of content, it can be a link of just your brand, business, personality, product or service.

Many people link to ahrefs.com if they like the tools or find them useful. Ahrefs.com has amazing information for forming an outreach strategy as it tells us that our tools are useful to this demographic because they help them with a specific problem.

One important thing to note down is that outreach strategies always work best with linkable assets. This means that when you reach out to people and spread the information it is most likely to be useful for them. You should reach out to people who have mentioned your target keyword in their articles and people who have linked to similar articles on the topic.

Content explorer is one of the best ways to find people who meet the first criterion. All you have to do is just type in a word or a sentence and it will search more than 1 billion web pages which match those results.

Mostly outreaching and linking opportunities are dependent on social media and content marketing strategies.

Guest blogging

Guest blogging is probably one of the oldest tricks of link building. You write an article for another website blog section, about your own niche and link yourself in that piece. This is the simplest and the oldest way of building links. It’s an easy way of getting linked in difficult niches.

Blog Comments

Some may not agree, but this is another way to build your links with unique niches by commenting on the blogs, bringing in the backlinks to your website. It is very necessary to make the comments only on the relevant blog post on a certain website.

The comment should always carry your website link, in order to grab initial traffic to your website. Even if you want to comment on some irrelevant blog, it should not exceed 20 times per day.

Watch out for the quality comments made on the relevant websites consisting of backlinks to your own website. This way you might bring traffic towards your website. We cannot deny the fact that people are curious by nature, difficult niche also pulls people wanting to know more about it.

Broken Link Building/Unlinked Mentions

By mentioning the broken link of your competitor or other websites, you are already halfway through in building a link to your website. All you have to do is reach out and, convince them to convert that broken link directed towards your website link.

There are various tools available, to search for the broken link. In this method, you just have to adopt 3 easy steps and you are already there linked to some other website.

  • Find your competitors broken link
  • Update or re-create the content to which the broken link led to (competitors web content)
  • Contact the website owners, where that broken link exists and suggest them your alternative

Partner with Complementary Niches

Every difficult niche has something in common with an easy niche. We can take, earthquake disaster management company, as an example of the difficult niche. Holding in mind that there are other easy markets or brands to get linked, the earthquake disaster management holds less chances of getting traffic towards its website.

Alternatively, partnering up with the complementary niches would rather give leverage, of earning referral links through maybe a plumbing, flooring, sanitary fittings, and many other businesses that can be the source of building referral links.

Impossible is nothing — building links in a difficult niche is not a difficult task once performed systematically and creatively. Technology and human creative minds have broken all barriers to hold back thinking the various challenges. It is time to outperform in every possible direction.