How Effective Content Marketing Can Attract High-Quality Links

Here’s our take on the content marketing strategies one can employ to secure better links. Read on to find out more

We all understand the importance of effective content in the broader realm of digital marketing. Yet many are not equipped with the knowledge oHere’s our take on the content marketing strategies one can employ to secure better links. Read on to find out more

We all understand the importance of effective content in the broader realm of digital marketing. Yet many are not equipped with the knowledge on how to align different types of content with their overall content marketing objectives?

Some highly recommended content to nurture qualified leads – like webinars often disappoint – when it comes to link-building initiatives. By contrast, research and publishing new data is an excellent way to build a strong link profile.

There’s no denying the fact that link building is one of the most powerful ranking factors, but at the same time, it is important that you have high-quality links from reliable websites. If not it can cause you more harm than good in your search engine optimization strategy.

Here are a few effective content marketing techniques that can help attract high-quality links:

Interviews

Arranging interviews and lining guests up can be laborious and requires a lot of effort to pull together, but if you manage to interview industry specialists and host it on your website or blog — you can actually bag a handful of high-quality links.

When arranging interview questions emphasize more on subjects which you think your existing and potential users are interested in.

There’s nothing like when you manage to convince the guest to share expert advice and insight, their guidance, and a few useful tips. If they do it you have something to flaunt and attract appropriate publishers and producers. This can help you earn some high-quality links as well.

Work Together with a Content Based Brand Campaign

If you are interested in doubling up on resource and earning links from potential audience, consider working together (not competing) with a relatively new brand.

Suppose you are doing search engine optimization for a furniture store. Why not join hands with a charity that specializes in road safety measures to educate people about drowsy driving?

With two teams promoting your content to different audiences you can expect a successful campaign — and in turn secure more links.

Local PR

No matter if you are a domestic, national or a foreign brand you cannot underestimate the power of local publications.

Online publications and local newspapers can also be the best carrier of your message. Local publications often prove to be a great platform for doing the following:

  • Gain news coverage
  • Give guidance and expert advice through their daily or weekly columns
  • Success stories always make a good read for their audience
  • Publications are likely to accept a well-written in-depth article or press release

It’s also relatively easy to miss the opportunities when you aim for bigger publications, nevertheless local traffic and links are far easier to get your hands on while still maintaining a good level of relevancy and authority on a business.

Research Papers and White Papers

If you are stable and capable enough to conduct a study or research by utilizing your own means and release a white paper then there’s nothing better. It can prove to be an outstanding way to bag a few quality links that are relevant to the industry.

And you must be wondering why? That’s because you are giving a brand new vision on a topic and adding more to it. This helps B2B companies more than B2C actually, however, that doesn’t restrict its potential to help B2C companies.

Once your research is done promote and reach out to the press relevant to your industry, as long as there’s a true story, insights and data available, this too can be an excellent way of earning good links in volumes.

Surveys

Although surveys can be a little heavy on the pocket, I promise you they deliver something that no one else can offer — and and that is unique data.

If you manage to pull together content backed by your in-house research data that you collected through a study or survey, you will lure newspapers and industry publications because they are always on the look out for primary data to improve their credibility.

Before you reach a conclusion and make up your mind about investing funds in a survey – do not forget that you need a minimum of 2,000 respondents for publications to consider it credible – to get some instant help by reading articles about developing surveys.

Start Guest Blogging

This link-building strategy is considered quite easy and can be pursused by any business from any industry. Make a public request or spread the word for guest bloggers — most enthusiast writers have this in-born knack of writing and look forward to working as a guest blogger.

start-guest-blogging

According to a recent survey, around 60 percent of businesses write 1-5 guests blogs every month. It allows for more brand visibility online and expands the reader base.

While letting guest bloggers in your niche, to post on your blog might end up sending some of your own audience their way, the benefits to your product or service could be worth the trade.

Effective content marketing through guest blogging, when done right, can add value to the host’s blog or website and has the potential to score you some instant high-quality links.

Offer Discounts or Reward Shares Directly

This is, by far, one of the easiest, quickest and most effective way to attract high-quality links, provided that you are cautious with it. Compensating your audience directly for linking your content is considered a manipulative effort and falls in contradiction with Google’s terms of service.

But that does not mean you cannot reward your users – you can still encourage people to link your content – by offering small rewards like credits or discounts or entry into a competition.

For example, request your audience for a video testimonial explaining what they love about your product or service and why, which in return can be directed back to the original competition page. At the same time, also encourage your users to share the content on their social media accounts.

Attracting high-quality links shouldn’t be a tedious internal effort. By relying on the power of your own users you can make your mark in any industry by naturally allowing the links to make their way. An occasional review of the source to your links is always a good idea, and all this while, don’t forget to explore any other link-building opportunities.

We are sure that if you apply these content marketing strategies you will be in a position to attract some high-quality links.n how to align different types of content with their overall content marketing objectives?

Some highly recommended content to nurture qualified leads – like webinars often disappoint – when it comes to link-building initiatives. By contrast, research and publishing new data is an excellent way to build a strong link profile.

There’s no denying the fact that link building is one of the most powerful ranking factors, but at the same time, it is important that you have high-quality links from reliable websites. If not it can cause you more harm than good in your search engine optimization strategy.

Here are a few effective content marketing techniques that can help attract high-quality links:

Interviews

Arranging interviews and lining guests up can be laborious and requires a lot of effort to pull together, but if you manage to interview industry specialists and host it on your website or blog — you can actually bag a handful of high-quality links.

When arranging interview questions emphasize more on subjects which you think your existing and potential users are interested in.

There’s nothing like when you manage to convince the guest to share expert advice and insight, their guidance, and a few useful tips. If they do it you have something to flaunt and attract appropriate publishers and producers. This can help you earn some high-quality links as well.

Work Together with a Content Based Brand Campaign

If you are interested in doubling up on resource and earning links from potential audience, consider working together (not competing) with a relatively new brand.

Suppose you are doing search engine optimization for a furniture store. Why not join hands with a charity that specializes in road safety measures to educate people about drowsy driving?

With two teams promoting your content to different audiences you can expect a successful campaign — and in turn secure more links.

Local PR

No matter if you are a domestic, national or a foreign brand you cannot underestimate the power of local publications.

Online publications and local newspapers can also be the best carrier of your message. Local publications often prove to be a great platform for doing the following:

  • Gain news coverage
  • Give guidance and expert advice through their daily or weekly columns
  • Success stories always make a good read for their audience
  • Publications are likely to accept a well-written in-depth article or press release

It’s also relatively easy to miss the opportunities when you aim for bigger publications, nevertheless local traffic and links are far easier to get your hands on while still maintaining a good level of relevancy and authority on a business.

Research Papers and White Papers

If you are stable and capable enough to conduct a study or research by utilizing your own means and release a white paper then there’s nothing better. It can prove to be an outstanding way to bag a few quality links that are relevant to the industry.

And you must be wondering why? That’s because you are giving a brand new vision on a topic and adding more to it. This helps B2B companies more than B2C actually, however, that doesn’t restrict its potential to help B2C companies.

Once your research is done promote and reach out to the press relevant to your industry, as long as there’s a true story, insights and data available, this too can be an excellent way of earning good links in volumes.

Surveys

Although surveys can be a little heavy on the pocket, I promise you they deliver something that no one else can offer — and and that is unique data.

If you manage to pull together content backed by your in-house research data that you collected through a study or survey, you will lure newspapers and industry publications because they are always on the look out for primary data to improve their credibility.

Before you reach a conclusion and make up your mind about investing funds in a survey – do not forget that you need a minimum of 2,000 respondents for publications to consider it credible – to get some instant help by reading articles about developing surveys.

Start Guest Blogging

This link-building strategy is considered quite easy and can be pursused by any business from any industry. Make a public request or spread the word for guest bloggers — most enthusiast writers have this in-born knack of writing and look forward to working as a guest blogger.

start-guest-blogging

According to a recent survey, around 60 percent of businesses write 1-5 guests blogs every month. It allows for more brand visibility online and expands the reader base.

While letting guest bloggers in your niche, to post on your blog might end up sending some of your own audience their way, the benefits to your product or service could be worth the trade.

Effective content marketing through guest blogging, when done right, can add value to the host’s blog or website and has the potential to score you some instant high-quality links.

Offer Discounts or Reward Shares Directly

This is, by far, one of the easiest, quickest and most effective way to attract high-quality links, provided that you are cautious with it. Compensating your audience directly for linking your content is considered a manipulative effort and falls in contradiction with Google’s terms of service.

But that does not mean you cannot reward your users – you can still encourage people to link your content – by offering small rewards like credits or discounts or entry into a competition.

For example, request your audience for a video testimonial explaining what they love about your product or service and why, which in return can be directed back to the original competition page. At the same time, also encourage your users to share the content on their social media accounts.

Attracting high-quality links shouldn’t be a tedious internal effort. By relying on the power of your own users you can make your mark in any industry by naturally allowing the links to make their way. An occasional review of the source to your links is always a good idea, and all this while, don’t forget to explore any other link-building opportunities.

We are sure that if you apply these content marketing strategies you will be in a position to attract some high-quality links.

Link Equity: How To Determine An Actual Value Of A Link?

Link Equity previously referred to as Link Juice, is a search engine ranking factor formed on an idea that specific links pass value and authority from one page to another.

The value it passes is dependent on a few factors, such as the linking page’s authority, HTTP status, and more. The links which pass equity are of the many indicators that Google and other relevant search engines used to figure out the page’s ranking in the SERPs.

Link equity is tied to PageRank- Google’s original piece of an algorithm that used a website’s backlink profile in a bid to determine search engine rankings. The PageRank works on the assumption that the most relevant websites will be the ones that get the most number of links from other sites. As a result, these websites will then be the sites that users most likely want to see in search results.

Types of Equity Links

Equity links can be categorized into two main types, i.e. External and Internal Links.

External Links

These are the links pointing from another domain to a particular page on your site.

Internal Links

These are the links pointing to pages inside your website.

How to Determine Link Equity- An Actual Value of a Link

Here is a list of crucial factors that plays a pivotal role in determining the actual value of a link.

The Relevance of a Link

If you are linking a page about cars on a cooking page, then the link is quite irrelevant. This sort of abnormal linking doesn’t help you a bit, and Google will get to know about it quite quickly. An irrelevant link may not provide much authority and value.

The Authoritativeness of the Linking Site

It is easy to understand that links incepting from trusted sites, build up their authority, and tend to pass more link equity, as compared to the links from brand new sites. It takes some time for new sites to build up a level of trust with the market.

The Link’s Anchor Text

Anchor text points out to Google what the page being linked to is all about. If the keyword you aim on the page is also in the backlink anchor text, then it indicates to Google that two are related, and hence it is valued more. Therefore, it becomes highly imperative for you to be completely aware of the keywords to use when building high equity links.

The Following of Link

No followed links indicate to crawlers that they should be overlooked. They also signal lack of link equity. However, it is important to understand that just because the link is not followed; it doesn’t necessarily mean it doesn’t have value.

The Quality of Domain

To assess the quality of websites you are researching for the purpose of link building, you will want to be precise with Domain Authority and Page Authority. These are both scored out of 100. It is widely believed that a score of 30+ is a pretty good indication that the site is of good quality, while a 50+ score indicates a top-tier site.

The Location of Link On The Page

In the modern age, where every element of digitization has a certain kind of optical value attached to it. Links also need to be smartly placed on the page, so that it can catch the eyes quite fast.

Links buried in the footer, or in a sidebar aren’t given as much weight as links in the body of a page’s content. This is where the architecture of the sites’ comes into play, as it helps Google determine what kind of content is most useful to visitors.

The Quantity of Links On The Page

If the link to your site is one of the hundreds or thousands, then it may not be as valuable. However, having said that, there is no hard-and-fast rule regarding the optimal number of links on a page.

If your link is lost somewhere among many others, it is highly unlikely that a user will find and click it, consequently devaluing it further.

The HTTP Status Of The Linked Page

Pages that are termed as 200s or permanent 301 redirects will typically retain their link equity. With Google now stating that all redirects, including 302s, can now pass PageRank, it’s a smart move to take that advice with a grain of salt.

It is worth noting that other search engines may not treat them the same way, and there are numerous factors beyond links to take into consideration when planning a ranking strategy.

The Link Must Work

Last but by no means the least, your link should and must work. If you have recently altered or deleted a page on your site, then you could be missing out big on link equity.

For Instance, if you publish a blog post on “SEO tips for e-marketers”, but you delete the page, then backlinks pointing to the original blog post will navigate users to a 404 error page. This movement will not at all please the customers and can cause bad user experience. Also, it doesn’t help Google spiders to follow the path.

So why would Google even bother to reward you with link equity?

You don’t want to be wasting your high-value backlinks every time you create, alter, or update your URLs.

Link Equity is basically the value of a link, which also illustrates the SEO power of each link passing through to your website from the URL it’s linking from. It is necessary that you do all this process of link building professionally and smartly, and you shouldn’t be giving the impression of creating and backlinking just for the sake of fake web traffic.

Debunking the Common Myths in Link Building

Link building helps link webpages by obtaining hyperlinks from another website and apply those to your own website. It is an important factor of SEO marketing; one cannot survive if he is not familiar with this strategy. Since links are the soul of today’s business, this article will thoroughly help you to debunk common myths of link building. It is a win-win situation, for SEO analyst and customers if we debunk those myths. For SEO, link building is enormously essential, it drives an accurate result for SEO by using very less reliable strategies and give output very fast. Link building also helped in raising website search engine techniques.

Here are some common myths about link building which should be debunked in all ways, so that people who have misconceptions about the virtues and blessings of link building would be benefited from it. If one would possibly avoid these myths, it will be safer for its sites ranking.

Link building is going to be extinct in future

There are zero chances of link building to become extinct for any reason. On contrary, link building is getting more popular because it brings effective links on your website. If you have a website and links are coming from known and reputable websites which are relevant to your site content, then definitely link building is very productive for you.

There is no usage of No-Follow links

That’s definitely not true; no follow links are also a part of your link building process. It will let your profile look natural. Using too many followed links is not recommended by Google, it will push down your ranking if there are too many followed links.

Penalties on Link Building Activity

Most of the people think there are certain penalties on link building activity, which is so not true. Your link building activities must always be legitimate. Well, Google does penalize activities but only those which are spams and create illegitimate links. Hence before link building, one should confirm that all links are original and they came from genuine sources.

Links are Permanent

Only death is permanent, other than this all of the things are uncertain, so are links. There are so many reasons which prove that links do not remain permanent. First is; if links are not maintained on a daily basis, they count as outdated and useless. Second maybe; the site of the link shuts down without any official notice. Third could be; maybe the site owner just simply removed the link. There are no future guarantees that links will remain or not, it is an ongoing process.

Quantity v/s Quality

One of the most famous myths of all time about link building is quality is as much important as quantity. No, it’s not true, because the quality is more important than quantity. Google doesn’t care about the number of links one has, but surely it is concerned about the quality of your links. Google says one must have all the links coming from the relevant and authoritative site.

Link Building is the most Difficult Task

People who say link building is difficult must have very less knowledge of this art. PA (Page Authority) and DA (Domain Authority) seems to be a little complex but there are always certain rules to follow and it won’t be that tough if one would give a proper insight. If you are not willing to properly understand it you should hire some expert to do it for you.

Links from same Website are useless

It is a myth that using links from the same website repeatedly is a waste of energy and time. That is definitely not true, for example, someone owns a website that has content familiar to another website and wants to share a link of that website multiple times. Of course, getting links from different websites is highly recommended and subsequent links may not be as useful but still, it ranks up your site.

Asking for Links is Shameful

Once again, it is a shady statement to say, this myth could affect your website oddly and may also push down your ranking. Asking for links is shameful only if you are greedy and want to gain more leads, not caring if those leads are relevant to your business. But asking any online directories or bloggers familiar to your business and content to link to your website is the correct way to go for.

Link from Wikipedia type sites Provide High Rankings

Most people believe getting links from sites of exceptionally high authority will provide their site good ranking but that’s surely not true. Google ranks all sites according to the same set of rules. All one needs to do is stop believing on what rumors are and start working on link building by acquiring proper information.

Google Penalized on Reciprocal Links

Reciprocal links occur only when two different parties link each other on their sites. Spontaneous reciprocal linking is highly acceptable and even it is practiced more often nowadays. It is considered an honor when someone links their content to your website and you do the same as a good gesture when content on both sites are significantly similar.

If you Build links very fast Google will Penalize you

This myth is very popular but it has no existential value. If fast link building is not a spam, it will not let Google penalize you. The idea of penalty is not on fast link building but creating fast spam link building. For example, if someone created a new website that went viral and got the huge number of links in an instant, these are considered as natural and genuine links, which means that Google will not penalize for fast link building.

One must clear these myths and misconceptions to obtain good insights of link building tactics. It will not only help you to rank up your site but also guide you to correct usage of link building for your business.