10 Major Considerations for Hiring SEO Link Building Service

Link building is a crucial part of the search marketing mix. It is one of the most fluid and dynamic fields that is not only high in demand but also has a limited amount of sufficiently qualified professionals.

The process of link building includes practices of paid link advertising, blog and press relations, link baiting and social media marketing. With a plethora of different options available to choose a company offering link building services, making the right decision becomes a little complicated.

However, to help our readers figure out the best choice, we have listed ten major considerations for hiring SEO Link Building Services.

1. Diverse linking is the best linking

When you look at a prospective link building service for your business remember Warren Buffett’s saying about never keeping all your eggs in a single basket. There is a variety of specialists available for every niche that spans from directory listings to specific blog posts. Some services purchase links on a monthly basis, others only provide a distribution channel for press releases and articles or the remaining engage in reciprocal linking.

When you look for a company that link building services, choose the one that is a Jack of all trades because diversity in link building is far more beneficial. If your service provider only caters to Google, you would not want to lose the consumer base from MSN or Yahoo, would you?

2. Link building must belong to the present

Previously, directory links and reciprocal linking may have worked fruitfully but link building practices today should reflect a positive impact on the search rankings of today and also the future.

Ensure that your choice covers the social media market and keeps your digital identity alive and vibrant. The more activity on the blog, bookmarking and commenting on your digital properties. The better your return on investment would be. Also, the results will show up within a year.

3. Linking is a responsibility

A key variable that defines your choice of link building service is ethics. It surpasses the importance of diversity and cutting edge linking. Is your choice all words and no action?

Are they putting your money in any non-effective campaigns? Are the putting your link building in danger by getting you directory links and spam comments? What are their plans for your reputation in the long term?

Well informed individuals can look out for these situations and handle them on time. But what about the clients without a background in SEO link building? It is the responsibility of the link building service to ensure that a customer gets a product that is worth their money.

4. How responsive is your link builder?

It is essential for an SEO link building service to maintain ultimate customer service and receptivity since these elements define the customer’s choice. The link builder of your choice must provide you with alternative contact options such as a phone number, email address and a link to their instant messaging forum. If a company’s contractor or the project manager fails to respond or initiate contact during the negotiations, the company is likely to be unresponsive at later stages. This should raise red flags in your head.

5. The company’s history

Knowing the origin story of the SEO link builder you engage with is necessary for you and your company. The favorable SEOs have a reputable history and connections that are easily accessible on forums, the blogs they contribute to or even their past LinkedIn record would speak for itself.

Their experience in the field should reflect itself in their work and practices. The depth of thought and utility implied on the content for forum threads blogs should be used in your link building campaign as well.

The lack of a track record and questionable work history are clear indications that you must look for someone else.

6. A list of favorable references

While a majority of SEO companies sign Non-Disclosure Agreements with their clients, they still post a list of reputable portfolios as testimonials. Asking your choice of SEO link builder for a list of past clients, their work history and a few references is a prudent move, you have the right to make.

You must keep it in your mind that an elemental aspect of building trust is the amount of background information they share with you about other clients. If they share too much information with you, they would definitely share too much about you with your competitors. Tight-lipped service providers that provide the bare minimum information to satisfy your queries while maintaining the privacy of the other clients is the best choice.

7. Links that lead to their own website

An easy way of judging a link builders capabilities is through checking backlinks to their personal site. If they are good enough for your company, their site should reveal good backlinks. Look for authority based links and social media sites too. Whether their site connects to other SEOs and whether their linking takes root in directories and their personal digital properties. A thorough assessment of their backlinks would help you judge the value and worth of the SEO link builder.

8. Pricing strategy

Link building service providers offer a wide range of pricing plans that include per link, monthly renting and retainer work as well. While a certain number of builders provide permanent links for a particular price, others gravitate towards renting link advertisements on a monthly basis.

Before you go ahead and sign a company, you should review pricing plans that work well for you in the long term. If the company suits you, sign them for the entire year instead of a monthly basis to save yourself from a confrontation with your boss about losing a great link builder.

9. Impressions

When it comes to contracting a link builder, you must always trust your gut. If their knowledge of the industry expands over the basic algorithm and other logistics, their linking is more likely to be effective and incredibly beneficial than instantaneous rankings. Their forte could be social media link if their focus remains on social media marketing as compared to link building.

The first impression is indeed the last impression. If you find yourself trusting the company in the initial interactions, the relationship is bound to go a long way. Remember to show them your best self too, so that they too look forward to working with you.

10. Expected outcomes

If you want a certain number of links monthly from a specified site, you must let your link builder know about it and wait for a response from them. Understand that they speak from expertise. In the case where they explain targets instead of focusing on link building, they are not defecting your expectations. They know better!

However, to ensure long-term success, remember to establish your expectations at an earlier stage. You need to understand that SEO in all its entirety is not limited to link building. The specialist may not consider keyword ranking as a metric for success, but that’s completely alright. Since in the end, links are links, and they work out fine in the end.

Let the SEO link building service know about all of your expectations before signing the contract to avoid any unsavory incidents later. Laying out the expectations in the initial stages will make the link building process incredibly smooth for both the parties.

Link Building in 2019: Strategies That You Must Be Following

The landscape of Search Engine Optimization and link building is continuously changing, and today, the need to understand the importance of link building is higher than ever. Not long ago, Google’s Andrey Lippatsev revealed that Link, content, and RankBrain are the top three ranking factors in Google search algorithm. It is critical to implement high-quality campaigns if you want to compete and make it big in the digital world. This article explores some of the link building strategies that will put you ahead in the competition. But before we discuss these strategies, let’s learn about link building and its importance.

What is Link Building

The process of securing links from external websites to a page on your site is commonly referred to as link building. A link, also called hyperlink, is a reference to data that allows users to navigate between various pages on the internet. By analyzing the links, search engines discover how the pages are related to each other. In the vast metropolis of the web, links are the streets that the search engines crawl.

Search engines use complex algorithms to analyze links and rank them based on their popularity, credibility, and some other factors. So, the more credible pages backlink to your website, the more chances it has to rank higher in the search engines.

There are many techniques and strategies used for link building, each with its level of difficulty. Link building is an intricate part of an SEO’s job. Most of the SEOs spend the majority of their time trying to build high quality links that would drive traffic to their website.

Below are the strategies that you must follow if you want to improve your website ranking.

1. Create link-worthy content

If you are looking into link building, you probably are already producing blogs, social media posts, and videos. You need to ask yourself a question whether or not the content you create is link worthy. Create useful content that brings value to the visitors. If you are creating content only to keep up with your schedule, you are not bringing anything new to the table. Hence, no one will link to your post which will lower its ranking in the search engines.

2. Start guest posting

If you haven’t considered guest posting yet, we highly recommend you look into it in 2019. Guest posting is an effective way to garner backlinks. Many websites allow you to write blogs that may include a backlink to a page on your site. Reaching out to these websites and writing a blog post for them is also an effective way to attract the attention of the website’s visitors, thus widening your audience reach. The company you reached out to gets free content while you get to link your site within the blog; hence, everybody wins.

You don’t need to exhaust yourself by writing blogs every day of the month and reaching out to hundreds of websites to publish your blog post. According to a survey, more than 60 percent of companies write only 1-5 guest posts per month.

Survey
Image Source

3. Link to reports and case studies in your content

Personal opinion can be helpful to the audience, but if you want to come off as a credible and reliable source and procure lots of backlinks, you should include facts and stats in your content. This is the reason why the most shareable content includes research papers, case studies, and reviews.

Equally important is to write fresh content as people are continually looking for new material on important topics. All the relevant data in your research must be appropriately linked which will make you a reliable source of info in your niche. You will get more mentions and backlinks as a result.

4. Earn backlinks through infographics

In time, people’s lives have become busier, and their average attention span has considerably reduced. As a result, it has become more difficult to attract them by a stuffed article with too much content to read. A better practice, therefore, is to include visuals in your content as our brain processes visual information much faster than text – 60,000 times faster to be precise.

Different people grasp information at different rates and in various forms; your business message should be presented in every form so that it can attract the attention of a wider audience.

5. Reclamation of backlinks

Sometimes a webmaster may misspell your link, or the location of your page may change resulting in a broken link to your website. When this happens, the backlink returns a 404 error. Another reason why such an issue may occur is when a site is re-launched or migrated to a different domain. In either case, the backlinks shall be redirected to another page.

There are various link research tools available to help you find the broken links on your site that are linking to a non-existent page. You should either recover such pages or redirect the links to an existing page.

6. Reverse engineer your competitors

Another strategy to rank higher for keywords of your choice is by analyzing your SEO competitor’s links and using them as a model base for your own. You need to evaluate the links, those linked to them, and why are they linked? Google the competitors for guest posts which will show all the sites where they have written guest posts. Analyze their work and try to figure out what makes it stand out. You need to add these sites to your guest post targets.

Also, look for the keywords and phrases that your competitors have used in their blog posts. You need to incorporate similar words to create more relevant content for the same site. This is a smart way to steal your competitors’ links.

7. Resource page link building

A resource page is a page on a website that lists useful resources and links for a particular topic. It is a powerful way to build high quality links to your blog or website. To place your content on a resource page, you need to locate pages that contain similar content in your niche.

This is done simply by typing the relevant keyword/s in Google which will pop up a number of resource pages. Inspect each page and find a blog post from your site that best fit the resource page. Including your website on a resource page can significantly increase the chances of getting backlinks.

8. Link Roundup Techniques

Another strategy you need to follow to rank higher is the Link Roundup. Link roundups refer to daily, weekly or even monthly blog posts that are linked to valuable content. You need to look out for such link building opportunities and contact them to include your content in their roundups.

The link roundup technique is an effective way to build backlinks and drive traffic to your website.

Conclusion

Creating high-quality backlinks is an integral part of any successful SEO strategy. These link your website across the web; thus widening your audience reach and spreading your message far and wide. However, this is a tough task and may require a team of professionals conduct it for you. By following these tips and link building strategies, you will be well on your way to online success.

Importance of Visual Assets in Your Link Building Campaign

When it comes to marketing, there is no better way to make sure your campaign is a success than by utilizing images wherever possible. This applies to link building campaigns as well. If you are still not convinced about the importance of visual assets for your next link building campaign, to see what you have been missing out on all this time.

Images vs. Text in Marketing – The Facts

You have to consider the fact that the human brain processes images much faster than text, 60,000 times faster to be more precise. Since the written word has not been around for long as pictorials, it should not come as a surprise that users find content with visuals more interesting and engaging. To put things into perspective, Twitter gets 5 times more engagement from content with images than those without. Additionally, content with images get a staggering 94% more views too.

Finding the Right Images for Specific Content

When you utilize relevant images, it will complement your content. Essentially, it can be used to support a point you are trying to make. The last thing you want to do is to select an image that is nothing more than filler. Not only will such images seem out of place, but it will not add any value to your content.

What you ought to be doing is to come up with ideas regarding what you want to communicate to the reader. Then find images that will reflect what you are trying to communicate in the first place.

The visuals should also be relatable to your brand. This way, people will find it easier to connect the two. For instance, certain color schemes can be used to personalize images, so much so, people will begin to identify them with your brand.

What Images to Use for your Content?

To enhance your content, you can rely on quite a few visual representations, which are as follows:

  • Pictures
    These can include pictures of products, customers or real personnel. Customers like to see images of people to feel connected to the content they are going through. However, do keep in mind, images of real people are preferred over stock images.
  • Videos
    These days, videos are quickly becoming increasing popular over all other types of content. Make sure you utilize them as often as you can.
  • Infographics
    With infographics you can tell a visual story, the kind that represents data and statistics to support an opinion.

Choosing the Right Visuals for your Content

When it comes to choosing the right images for your content, it does not have to be difficult. To make the right choice, here are a few guidelines for your consideration:

  • Determine the kind of stories you want to tell your audience
  • Identify the type of images that will attract readers towards your content
  • Find images that work well with your brand identity

Images encourage readers to interact with your content. This makes it absolutely necessary for you to understand how and which visuals make it easier for you to make the right choices for your site, help you reach your marketing goals and increases growth for your organization as a whole.

How many Visuals should be Integrated?

There is no specific formula that can be applied to determine how many visuals should be enough. But there are a few guidelines to keep in mind to ensure you are making an informed decision, they are as follows:

  • Do your visuals add value to your content?
  • Do your visuals convey the right message?
  • Do you need a visual at the top of your content to attract readers?
  • Does each visual align with your brand identity?

Building Links with Visual Content

Even though you now have a better understanding of how images can make your content more engaging, but you may still not be sure about how you can build links with visual content. A link building service can do wonders for your website. To make this happen here is what you need to do:

  • Own the Ultimate Blog for Visuals in your Niche
    Of course, you can always use stock images to save time, but you can open a world of new possibilities by using original images.

    You will need to invest time and money to create images that cater to specific keywords. These could be in the form of infographics, photographs or even memes.

    If you play your cards right, you will create a massive library of images. Eventually, you could own the ultimate blog for visuals. But before you go about creating such a library of images, make sure you do your keyword research.

    When it comes to keyword research, look for terms your audience searches for day in and day out. But don’t stop there, identify commonly used keywords used by influencers and bloggers to look for images. To make this possible, here is what you need to do:

    1. Identify all those players that operate in your niche. Examine their sites.
    2. Crawl these sites using tools like Screaming Frog.
    3. Use the filter in the tool to restrict your search for images.
    4. When you get what you need, export all image links so that you can analyze their alt text to find patterns you can benefit from.

     
    You may notice that most publishers don’t display images using external links. They will instead host them on their own site. In this case, they will have an image credit link, but it will not be embedded with the HTML, like the image itself. This makes identifying image credit links difficult, but that does not mean you are out for the count.

    What you need to do is to crawl these sites for their internal images. You can get a few ideas by analyzing their image alts. For instance, you will be able to determine what their visual content focuses on.

    To kick things up a notch, you can also resort to crawling all external links. You should also export the anchor text. This information along with the image alt data you mined will give you a better idea of what keywords you should be targeting when it comes to visual content.

    Remember, before you go any further you should test your keywords using Google Keyword Planner to verify its volume. You have to understand that not every keyword will require a massive search volume, as your only goal is to target keywords used by bloggers, and not every internet user in general.

  • Allow Bloggers to Copy your Images
  • You may be proud of the pictures you have on hand, but don’t go overboard. You need to realize that it is important to make it easy for bloggers to copy your images. But that is not all, you need to make sure they give you credit with as minimum effort possible.

    Once you know your way around visual content, you can have your very own stock photo page on your website. This database will give people easy access to your images along with their embed codes.

    In order for this to work, you have an interesting title with keywords that bloggers search for. This includes like keywords like “frees stock photos” and so on. Combine these keywords with niche keywords, and you will see bloggers flocking to your website. To target more specific keywords, always include image labels and image alts.

    To fully benefit from original images, integrate embed codes. This will make it easier for others to use your images more than once, all the while giving you credit for it.

  • Reach Out to Build Links with Visual Content
    If your images successfully end up appearing on Google Images, then there is a chance that people are using them with giving you credit. This translates to missing out on linking opportunities. Fortunately, this can be fixed with the help of Google Images. All you need to do is to reverse search all your images to identify sites where they are being used.

    To do a reverse search, access Google Images and select the camera icon. Simply upload an image, or paste its URL, whichever you prefer, and then click “Search by Image”. From here, click “Pages that include matching images”. Here, make sure the listed pages are using your images. If they are, feel free to contact the site’s webmaster to ask them to link your image with a credit link.

    If and when your visual content games gets strong, you can consider automating the entire process. There are numerous sites online that give you the ability to reverse search images quickly and after some time on its own.

    In most cases, people do not give credit because they did not know they had to do so. If you ask nicely, they will be more than happy to oblige. This way, you can secure more links to your website than you could have ever before.