How to Build Links for an E-Commerce Website?

A lot of people, and even businesses, make the terrible mistake of underestimating the importance of link building. It is a challenging aspect of SEO, but it can also be quite rewarding.

For a successful link building campaign, it is vital for you to develop effective content and outreach strategies, as this will make it easier for you to build quality links. Additionally, it will also boost the visibility of your entire site. But if you are new to link building, and are looking for ways to make this happen, you may not be sure about the route you should opt for. Fortunately, here are a couple of link building tactics that will meet and exceed your expectations; despite the fact your E-commerce store has fierce competition. You always have the option to go with a link building service.

Start and Maintain a Blog

By having an optimized blog, or blogs for that matter, for your E-commerce website, you can get incoming links from trusted websites.

The blog you have for your E-commerce website needs to be a part of the domain of your website, or at least a subdomain. If your blog is on another domain, it will do more harm than good.

To get links from blogging, the content you churn out needs to be top notch. If you manage to pull through, other webmasters may share links of your blogs, but only as long as it offers real value.

Links pointing back to your blog pages will automatically improve the rankings of your product pages and domain.

Craft Compelling Blogs using Integrated Content Marketing

Google’s algorithms have evolved so much they only prefer natural links, which should explain why brands have started focusing on content as a major part of their strategy.

What you need to understand is that this strategy does not funnel customers to your product pages, in which case you will need to adopt internal linking to fully integrate your content marketing strategy. Apart from positively affecting your customer’s journey, it will increase the effectiveness of your link building tactics.

Your blog holds center stage for this link building strategy, which is made possible by hosting high quality and relevant content that successfully delivers authoritative links, while offering a natural channel to certain product pages.

Use your Blog to Link to Other Websites

When creating content for your blog, don’t hesitate to add links from other blogs or websites. This does not include your competition obviously, but only other websites that operate in the same niche as your E-commerce website. This is known as guest blogging.

If you are wondering why this is a good idea, it is mostly because webmasters will take note of the link, and if they find your websites to be equally useful, they just may return the favor.

It may sound like an exchange, but it is not. This is actually recommended by Google.

Contact Manufacturer’s for Links

This one is relatively easy to pull off. All you need to do is to contact manufacturers for backlinks. Here are a couple of tips to make this possible:

  • Visit manufacturers’ websites and look for a section featuring links from retailers.
  • If such a section does not exist, contact the manufacturer to find out how you could be featured.
  • If they maintain a blog, ask them if you can contribute.
  • If they have a showcase section instead, feel free to participate.

Welcome Video Marketing with Open Arms

By embracing video marketing, you will allow your products to come to life. This can be made possible by creating narratives, walk-throughs and instructional videos.

The medium has a lot of potential, even allowing you to create different content types for your target audience. The types of video content can range from slapstick comedy to how-to.

Video content can make all the difference in the world when it comes to engaging with your customers. If you play your cards right, it can also increase click-through rates. If that is not enough, such content is ranked well by Google.

You can always expand your reach by uploading any and all videos created to YouTube. Once that is done, keep checking back to see how well each video does using Analytics. You will also find out who embeds your video from YouTube. This way, you can talk to said people and request a backlink to your website.

Build Content Assets via Influencers

According to research, millennials are quite skeptical about sponsored messages and big brands these days. This makes it difficult for E-commerce websites to build quality links.

One way of overcoming this problem is by building content assets via influencers. Influencers are those empowered individuals that have a massive fan following.

You can tap into influencers’ followers by offering sponsored content to them. For instance, if you are selling branding clothing, ask your influencers to dress in them and upload pictures on their social media platforms. The pictures would have links to encourage their users to buy the look, and could even have fashion and lifestyle content to avoid looking spammy.

Agreed, these links from social media platforms will not make much of a difference on your site’s organic rankings, but it will attract referring domains.

By following this strategy to the word, you will put yourself out there naturally without having to rely on a high-cost link building campaign.

Look for Complementary Products or Services

Think about the products you are selling to your customers, are there any complementary products or services that should go along with it? If yes, then you can contact other E-commerce websites to collaborate with you.

Feel free to exchange links with producers or shops that sell complementary products or services. If you want to go the extra mile, publish blogs with a backlink to each other’s website.

Set up an Affiliate Program

Setting up an affiliate program is no easy task. You will need to plan things through without putting yourself at risk.

Google recommends that links on ads and affiliate links are no follow, so you need to make sure that this is the case. This way there is no gain, except for the link building benefits you will desperately need.

Regardless of the platform you end up choosing, the links need to be no follow. But if you have your own platform, then the links should be followed.

To prevent your affiliates from getting in way over their heads, make sure they follow a few simple rules:

  • For ads that you create and share with your affiliates for advertisement purposes, make sure the links have a no follow tag. These ads are site-wide and can be found in the sidebar, so unless there isn’t a no follow tag, you may end up getting do follow links from the same website.
  • For text links your affiliates use, like blog posts, leave the links as they are.

Offer your Product(s) for Reviews

It would be a great idea to identify all those influencers that cater to your niche. Once that is done, send them your product(s) for them to review.

You have to understand this will only work if your product is uncommon, something that is unique. Influencers already get numerous products to review, so yours has to stand apart from the crowd.

If and when you feel confident about product, contact all those influencers from the list you drafted. Keep contacting different influencers until you get the results you wanted in the first place.

Offer Coupon Codes

In the last couple of year, online couponing has become increasingly popular. Thanks to rough economic conditions, buyers are constantly looking for ways to save money. One such way of making this possible is by using coupon codes.

All you need to do is to create a coupon code, and then plaster it across coupon sharing blogs and sites. And since most coupon sharing blogs and sites offer do follow links, you will be able to make links easily and create brand awareness too.

If you are willing to go above and beyond the call of duty, in that case offer exclusive discount coupons for people visiting popular sites and blogs. This way, you will also be able to plan extensive marketing campaigns.

As can be seen above, there are a number of ways you can build links for your E-commerce website. Really, it all depends on your E-commerce store, and what you hope to achieve.

Working with customers, influencers and other retailers will take a lot of effort to get quality links. For your campaigns to succeed, you will need to build new relationships. But the good news is you can always rely on link building strategies to increase your E-commerce store’s visibility online.

There is a chance that you may still be uncertain about your E-commerce store and how to tackle link building effectively. There is no harm in asking for help, especially if you don’t want to take unnecessary risks. For this reason, it would be best you contact the professionals at Link Building HQ.

How to Perform a Link Audit? 10 Steps to Follow

After hiring a link building agency, you must keep a track of the performance on your website. Whether you have been assigned a new SEO client, or are responsible for the SEO of your company’s website, you will need to perform a link audit. The reason for doing so is to check if the website is not in terrible shape before you go about working on it. This means you will have to ensure there are no spammy backlinks that could affect the site’s credibility in the future, or worse, incur a Google penalty.

When it comes to a backlink audit, it is no different from buying a home. Once purchased, you will want to decorate and renovate it, but that does not mean you buy a house that is on the verge of collapsing. So you will thoroughly check your potential home, looking for costly issues before you even think about bidding farewell to your hard earned money.

Remember, a backlink audit is not just about finding spammy links. It will essentially provide an insight about what efforts need to be made in the future to make it stand aside from the rest of the crowd.

Without further ado, here are 10 steps to follow in order to perform a link audit via ahrefs.

1. Compare your Backlink Profile to the Competition

First and foremost, you will need to start with the basics. You need to ask yourself how many referring domains and backlinks do you have linking to your website?

Using ahrefs, you will find all the information you need regarding referring domains and backlinks. The numbers may seem quite impressive, but until you don’t compare them with your competition, there is no point in boosting your ego.

Use the same tool to assess your competition, and pay more attention to referring domains. It is what will allow you to determine whether a site is doing good or not, when compared to your own referring domains numbers.

2. Compare your Backlink Acquisition rate to that of the Competition

Going through raw numbers is always a good start, but it will offer little context. For instance, it will not be able to tell you whether the site has consistent links built over the years or not. Additionally, it will not clarify whether the competition has acquired new links faster than your own website.

All of this can be found out by checking out the referring domains graph. What is great is that the graphs are updated regularly, and since they reveal solid numbers, it is easier to see the growth or decline of your backlinks between two dates of your choosing.

3. Look for Link Spikes to identify negative SEO Attacks

Using the referring domains graphs is pretty simple. What is interesting is that it can also be used to identify negative SEO attacks. If you are wondering what negative SEO means, it is actually the opposite of positive SEO. This could be carried out by competitors to demote your site by plastering spammy links left, right and center.

4. Identify Spammy Links from CTLDs

While analyzing your backlinks, if you come across links from sites from .gq or .cn, you may assume it is spam. But that is not always the case, as you can use the CTLD graph to see the distribution of your backlinks.

Apart from links from .net’s and com’s, you will come across a few from .cn’s and other less popular domains, but it is nothing to worry about. You have to consider the fact that if you are targeting a Chinese audience, you will be leaving links on .cn domains. So really, it all depends on the context. If things look off, then you should investigate things further.

5. Look for Spam in your Anchor Text Profile

Most people and sites will link to your website using branded anchor text, making sure it is natural as possible.

You will still need to investigate your anchor text profile to make sure referring domains use branded anchor text. As long as branded anchor text is being used, you can be confident about having a non-spammy profile. However, if you come across non-branded anchors or crude language, then you should analyze the complete Anchors report.

If the report illustrates how unbranded keywords like short term loans, buy Viagra, casino affiliate etc then you have a problem in your hands. Of course, it is not something that can’t be dealt with, but it needs to be dealt with immediately before it takes on your website’s credibility.

6. Find Wasted Links

Building links is not easy. It can take a considerable amount of time before you have good backlinks, which is why it is important to make sure that none of your backlinks go to waste.

You can make this possible by using the Best by links report. The report shows pages on your websites with the most backlinks. The report is great if you want to find out more about the types of content and topics that attracts links for your website. The same report can also be extracted for your competitors, thus giving you even more ideas for greater links. At the same time, the report allows you to filter broken pages too.

Since broken pages results in 404 errors, the backlinks they contain go to waste. In this case, they should be fixed. Even if a page is not broken, and they do not bring in much traffic, then chances are they need to be updated with new content and re-optimized.

7. Identify the Worst and Best Websites linking to your Website

A link building service can help, but there are good and bad websites that may be linking to your website. The Referring domains report will give you a list of places that links back to your site. This can be quite insightful as you will see real opportunities when looking for the worst and best referring websites.

The report is not only great for finding out the bad stuff, you can also find out who your super fans are. Note down who these people are, and keep in contact with them to build relationships.

8. Look for Spam in the Full Anchors Report

You already know a bit about spammy anchor texts from before, but what you do not know is there is a Full Anchors report that will give you a comprehensive list of anchors so that you can check for anything suspicious.

Going through the report can be overwhelming, even if you filter it. In this case, you can use the search function to look for mentions that are spammy.

9. Look for Backlinks from C-Class IPs

Every website has its own dedicated IP address, and it looks something like

The first three numbers are referred to as a-class. The second three numbers are b-class and so on and so forth. This is important because websites that share the third three numbers, AKA c-class, are neighbors. Simply put, they share the same web host.

With the Referring IPs report, you can see all referring domains based on the network they belong to. There is a high probability that sites sharing c-class IPs are owned by the same person. Even though there is nothing wrong with owning multiple websites, Google has targeted these websites in the past, and don’t consider them to be white-hat. Keeping this in mind, such links should be disavowed or removed right away.

10. Review the Backlinks Report in its Entirety

So far you have learnt to use different reports in ahrefs to identify backlink related opportunities and issues. But you still need to review the full backlinks report.

The purpose of doing so is to identify opportunities and broader issues first to guide you when analyzing the entire backlog of backlinks, which can be in the thousands.

You can start by auditing your entire site at once, although it is not recommended. Basically, you will not be able to get valuable insights. Since there is so much information, it is better if you audit on a page-by-page basis using the Best by links report.

On the other hand, look for commonalities between the most fruitful links. This will give you a better understanding of why people are linking to your website. Once you understand that, you will have new prospects to work with.

There is no denying the fact that auditing your backlinks can get complicated, especially if you have a ton of data to go through using different tools. Hopefully, this guide has given you all the information and tips you will need using just one tool, ahrefs, to conduct an effective audit resulting in valuable insights.

Remember, auditing your own website may just not be enough. You should do the same for all your competitors. Of course, it will require a considerable time, but you will learn a lot of things you were not aware of before. Moreover, you will come across new strategies and tactics that were not thought of before. Rest assured, it will give you the edge you need to stay ahead of the curve, without affecting your website’s credibility or existing traffic.

A Definitive Guide to Guest Blogging Link Acquisition Technique

A lot of people claim guest blogging does not have any potential anymore, and boy, are they wrong. You will come across countless versions of said statement on different forums and blogs. On the contrary, there is plenty of evidence suggesting that it can actually be used as a means of an effective link building strategy. The problem lies in how individuals, and even businesses for that matter, do not know how to go about using effective guest blogging link acquisition techniques. If you too are facing such a dilemma, then you will find everything you need to know about it right here.

Things to Keep in Mind

Before you design a guest blogging campaign, there are a couple of things you will need to take into consideration, which are:

1. Adopting the Right Approach

The first rule of guest posting for quality links is that you should not guest post for quality links.

You may be confused as to what this means, but guest blogging is never actually just about the links. Your primary goal should and always will be to gain a following and build authority. Any backlinks you end up scoring serve as a bonus.

This mindset is an important one to adopt. If you approach guest blogging only to earn a link or two, then you will end up with low quality sites. Additionally, you may even have to compromise on the quality of your content, which will negatively affect your strategy.

Before you start working on your guest blogging campaign, remind yourself that it is a means by which you can build authority and influence, and not just for benefits in terms of SEO.

2. Brand Yourself

If you want your guest posts to be accepted, you will need to focus on your site’s content, domain, authority signals and design. A majority of editors outright refuse to cater to websites that seem spammy and have low quality content. No matter how great your guest post might be, it will be of little use if your site is not satisfactory in the first place.

For this reason, you will need to make sure you brand yourself appropriately by”

  • Integrating modern, clean logos and designs.
  • Having a considerable following on social media platforms
  • Having mentions in testimonials and reputable publications
  • Offering high quality and relevant content
  • Offering legal, contact us and about us pages

Basically, you want to look as professional as you can, without coming off as an SEO spammer.

3. Craft a Guest Post Portfolio

To get a shot with top publications, you will need at least one guest post on a reputable website. This will give other editors a feel for your writing quality and style.

If you have never indulged in guest blogging before, then you should write the best post possible and get it published on a reputable site for the niche you are targeting. It does not necessarily have to be a top authority website – it should be something people are generally familiar with.

Another alternative would be to write a phenomenal blog, quite possibly one with a lot of potential for getting viral, and posting it on your own blog. If it works out, you can pitch it as an example to editors to show you are not messing around.

How to Find Guest Blogging Opportunities

To being your guest blogging campaign, you will need a list of potential guest blogging targets. The larger the list, the better it will be for you.

The good news is there are a couple of ways you can make this possible, out of which here are a few of the easy ones:

1. Use Google Search

Many blogs maintain pages that are open to new guest posts. These are easy pickings since there are clear guidelines on what kind of content they will accept.

To find these pages, use variations of operators like:

  • “Keyword” + “Write for Us”
  • “Keyword” + “Blogging Guidelines”
  • “Keyword” + “Guest Post”
  • “Keyword” + “Contribute”

This formula will work for just about any niche you can think of. But there is a problem with this method – it will mostly offer low quality sites. It may not always be the case, but you have to understand that top authority sites are not going to be explicit about accepting guest posts, since they have a ton of people wanting to write for them as it is.

So if you want to stick to the big boys’ league, then you will need to opt for the following searches instead:

  • “Keyword” + “Guest Column”
  • “Keyword” + “Contributing Author”
  • “Keyword” + “Contributing Writer”
  • “Keyword” + “This is a Guest Post by”

By taking this route, you will get results for blogs that have accepted a guest post by at least one author. If they have accepted guest posts before, there is a chance they might do so again – in which case you should contact them, despite the fact they do not have a page encouraging people to write for them.

2. Follow an Influencer’s Footsteps

Another great way to find potential opportunities for guest blogging is by following an influencer’s footsteps. So all you will need to do is to:

  • Find top influencers that publish guest posts often
  • Target any and all sites they target

If you have been working in a niche, you will already have an idea about the top influencers of that niche. What you need to do is to use Google Search to find all of their guest posts.

3. Look for your Competitor’s Backlinks

This is by far the easiest way, as it involves tracking your competitor’s backlinks. Find the sites they have guest blogged on, and voila, you will be good to go!

Do keep in mind though; this method is better suited for small or medium sized competitors. If you go through backlinks from a site like Hubspot, you will have far too many links to analyze.

4. Use Buzzsumo

It goes without saying Buzzsumo is great to come up with content ideas, but what is even more interesting is that it comes with a handy feature that lets you find guest blogging opportunities.

To make this work, all you need is a Buzzsumo account. Once you have an account, and you are signed in, look for “Content-type” in the left sidebar. Click “Guest Posts”, and search using your primary keywords. You will get a list of the top performing guest posts, which can then be added to a spreadsheet based on your own needs and requirements.

How to Filter Guest Blogging Opportunities

Upon following the steps mentioned above, you should have a considerable list of guest blogging opportunities. But not every opportunity is going to be important. Essentially, you will have to separate low quality sites from the good ones. This can be done by going through the list and figuring out the following:

  • Content Relevance
  • Is the site post content relevant to the niche you are targeting? If so, what is the level of engagement for each post?

  • Profile Location
  • Does the site make it easier for authors to have a clear profile? Or does it hide it at the end of the article? Do authors get a bio and a picture?

  • Domain Metrics
  • This refers to domain-level metrics like backlinks, referring domains, domain rating etc.

  • Engagement
  • How many shares can be expected from a post? Do users comment a lot? An audience that is highly engaged is all that matters.

  • Guest Authors
  • What kind of authors does the site entertain? Does it cater to authors from spammy or authority sites?

Once you have answers to these questions, divide your list into four categories:

  1. Authority Sites: Sites that are widely followed and read in the industry you are working in. Most of these sites will have a 50+ DA.
  2. Mid-Tier: These are good, but do not have not great blogs. They are mostly operated by individual bloggers. Their DA can be anywhere between 50 and 60.
  3. Low-Tier: These average blogs have little to offer, and may have a 40+ DA.
  4. Rejected: These blogs mostly attract spam. Avoid these blogs like the plague.

You should now have a better idea on how you can acquire guest blogging opportunities for links. Of course, there is no sure shot way of going about making this possible, but at least now you have something to work with, especially if you are starting out. Initially, things will not be easy, and you will need to go above and beyond the call of duty to get your blog on a reputable site through a link building service. But as long as you take one step at a time, and focus on quality rather than quantity, you will get the results you want in no time.

Strategic Guide To Link Building For Small Businesses

The modern digital world is about being present in the mind of the customer and visible in search engines. This is irrespective to the size of the business you are running. Whether your business is old or new, attaining the top spots of search engines result pages (SERP) is indeed a great way to get your brand known by potential valuable customers.

SEO and Link Building have evolved considerably in last decade. They have achieved tremendous growth and acceptance in the recent times. Google’s only been around since 1998. The link manipulation algorithm of Google has only been around since 2012. Although, these tools are quite new, the impact has been massive and resounding.

There have been constant amendments of Google’s algorithm, it has been estimated that it changes around 500+ times in a year, according to Google. Of course, there are numerous minor changes which are difficult to notice, but the number clearly illustrates the dynamic and constantly changing nature of the sector.

Link building is one of the most fundamental tools for any SEO link builders. These effective tools help you figure out the links your website already has. The concept and method is growing at a rapid rate and is proving to be powerful tool in boosting web traffic and revenues of the business across the world.

Effective link building is chiefly about choosing the appropriate strategy. In a normal scenario business owners have a lot on their plates and can’t afford to waste time pursuing useless link building strategies. As Matt Cutts once said, there are absolutely no shortcuts, and the only chance you have is to invest in proven strategies to build an effective link that can stand the test of time and help your firm grow stronger.

In case of small businesses, link building has proven to be a fruitful tool, helping countless small and medium business grow significantly. The margin of growth in small businesses is massive, and it continues to expand. Link building is a great tactic because they are numerous strategies companies can work and then cap adopt and stick with the one that suits them the most.

Guide to Link Building for Small Businesses

Building quality link to your site is quite necessary to create your brand, increase brand’s awareness, appeal prospects, and convert them to loyal customers. Following are some of the most effective link building strategies you should adopt in your small business

Collaboration With Niche-Specific Influencers

Niche-specific influencers have deep routed connections with readers that bypass the industry atmosphere and craft an extremely meaningful relationship. You are not the only one in the market who is trying to cater a particular segment; there are other firms who are trying to perform a similar task. This is where the partnership with influencers can certainly help you out as they serve relevant content to your target audience.

For example, you can be a professional regular contributor to their blogs and infrequently link out to your landing pages. It has been observed that customers do trust these links over one or maybe two sponsored posts because of the following two reasons

  • A regular contribution from a small business is normally perceived as an honest contribution
  • They trust the influencer to only allow contributor who provide benefit.

A famous example is of Paul Downs, a regular contributor at The New York Times blog section. In the year 1986, he started a furniture business and grew it impressively with the passage of time. The below extract is some of his thoughts on the growth of the sector as well as his business.

Paul Downs

He has a link back to his website from The New York Times. It has been really successful. He achieved this link and the massive exposure through his regular contribution to the world of blogs, which has proved instrumental, is advising small business owners.

Content should be the Focus

In the modern online world, content is the key. Your marketing simply won’t survive without it, and without any doubt, link building is no different. It has been observed that people link to things that is worth sharing, so if you want to get loads of shares, you fundamentally need to come up with quality content that can be of great value to your audience.

The content must be informative as well as interesting for your reader. There should be an ideal balance in your content be educational yet interesting. It is important that you should be free to be creative with content, freedom should be given to content writers as it has been observed that suffocated environment in the office can become a hindrance in the way of great content. It doesn’t restrict it to be your standard blog posts, or e-books. Other ideas include

  • Podcasts
  • Videos
  • Info graphics

It is highly imperative that you consider adding a local focus to some of the content you formulate to enhance your chances of back links from other local businesses. The factor of local demographics should be kept in mind when creating an engaging content. People don’t relate to content that is written for a foreign land, on contrary content focusing local happenings are a lot more relatable.

There is growing concern in the digital online setup of understanding market values, norms, and demographics of local population. The background study of these factors can contribute immensely in tapping the target audience, building up customer relationship, and leading the fierce battle of e-commerce. This is where countries like China and Singapore have gained great grounds, these countries have adapted to the dynamic nature of this business and efforts it demands to be successful.

While the creation of content is a necessity, you don’t always need to reinvent the cycle. You should always keep an eye on the competitor’s content that is performing well. To improve existing content, consider sharing and populating content with your audience that was initially created by others. This exercise is helpful as you will increase your odds of them sharing your content naturally.

It is worth pointing out that only content creation doesn’t guarantee success, it is not usually enough to generate back links to your website. You should be wise enough in promotion of your content. You must populate the content in channels where your audience mostly hangs out.

Value Creation for Your Target Audience

The ultimate purpose of any business should be to come up with an idea that can deliver value for your target audience. This is often perceived as the most difficult thing to accomplish. This is significant as it alone can channelize your revenues and can play a crucial role in enhancing your consumer base.

The challenge is to integrate this concept into your overall marketing strategy. In a perfect scenario, all digital marketing should work in synergy, rather than working in silos. It is understandable that this is not always possible, but if you’re marketing assets can be out into multi-use, then definitely you will get a better return.

It is highly recommended that you should include the optimized and commercialized keywords to boost ranking. The race for ranking is quite brutal in the present setup of SEO.

Create Page for Jobs

One of the trending techniques used by business these days is the creation of jobs page. This idea is gaining fame and is being accepted by the masses. This strategy can lead to links from .Edu sites to come create a jobs page on your website.

The idea is to create a page that lists open positions at your online business and then make sure to notify local schools and colleges that the page exists, and they can make use of the offers. It is highly likely that these colleges will link back to your page as schools and colleges like to see their alumni land jobs. They keep these images to persuade others as well.

Equal Opportunity Employer

Expert’s Interviews

The interview of an expert or more helps you popularize the brand. It facilitates in increasing brand awareness and brand identity. You can get countless links if you can get an interview of prominent figure in your niche. Once you can have an expert or an influencer talking for you or on your behalf, you can easily persuade their followers to come and join your brand.

Just imagine the impact if you can get an interview of someone like Mark Zuckerberg, Bill Gates, or Warren Buffet, then you can land yourself a great chance in building links. The entire community of followers can come to your site and see what their role model had to say about their brand or products the brand is offering.

The technique of conducting an interview with an expert is to ask unique questions that nobody else is asking. These questions can answer a lot of the questions that many have in their minds.

The Use of Resource Page

The use of resource page is effective in the complex structure of small and medium businesses. You can create a local resource page that can include crucial information for small business in your particular area.

For instance, if you are a fashion designer in Tokyo, Japan, you can create a list of the best wholesalers and designers in the city. When you provide helpful information, other business even your competitors will link to your resource page. This is a perfect situation for the business when even your rivals link to your page. You can partner with local subject matter experts to craft knowledge rich resource page. The effect of these practices is huge and can result in capturing the attention of businesses in the industry.


Keep an Eye On The Competition

A good company is the one that always keep a constant eye on the environment and the competition. The constant monitoring of the competition is extremely significant in the today’s environment. It helps in figuring out the latest trends and tools in the market. It also helps in strategizing the company’s marketing plan and build a cross departmental tactic that can help the firm beat the competition and staying ahead of the race.

This is a well-established SEO practice to run after the links that can help your competition rank in search engine results pages. It has been noticed that proper research on keyword phrases has helped the business grow tremendously well.

Once you are well versed with the planning of competition, then you can use different tools to get a list of sites linking back to your competition. This entire process can give a comprehensive knowledge of the firm’s strengths and weaknesses as well as of the competitors.


One of the biggest off-site ranking factors for the online success of your website is back links, or links that point back to your website from other sites. Link building has proven to be one of the most important aspects of SEO and, if carried out professionally, it will help improve your website traffic. On the hand, if it is done incorrectly, it can have a detrimental impact on the visibility of your site. The field of linking building is quite vast, anyone can build links, there are no short-cuts or secret tricks, and it needs a lot of hard work, dedication, and professionalism.

The dynamics of small businesses is slightly different. The market norms also vary from a different segment. Therefore, the set of strategies needs to be different as well. Small business can particularly use the effective link building tactics, to boost the rankings of your website. As a result, this can help small firms in being more discoverable online. This plays a useful role in increasing your exposure, brand awareness, and brand identity.